NP Digital, a leader in end-to-end performance marketing, debuts its Mail Grader tool to improve email marketing programs across global markets. With Mail Grader, NP Digital provides marketers with instant insights to strengthen brand loyalty and actionable recommendations to maximize the results of their email marketing campaigns.
Mail Grader provides users with a multi-point self-assessment to analyze five key areas of the program. This report provides recommendations to optimize your emails based on campaign frequency, first-party data, analytics best practices, creative design, and use of automation.
Users answer a series of questions, and within minutes the tool provides an overall rating of their email strategy on a scale of 1-100 and recommends actions for improvement in each of five areas. Mail Grader reports are educational assets that define effective strategies for maximizing email return on investment (ROI). Learn why each element is important to campaign success and the impact of missed opportunities.
“Brands are looking for ways to more effectively grow their audiences, strengthen customer relationships, and drive leads and sales,” said Mike Galaxen, CEO of NP Digital. “Our new Email Grader tool integrates seamlessly into existing email marketing programs and continues to be one of the marketing tactics that help brands build deeper connections with customers, increase trust, and deliver the highest ROI. It allows us to create more value from our channels.”
Email marketing is a critical component of an end-to-end marketing program, generating an average of $36 in business revenue for every $1 spent. [1], retail and e-commerce brands can expect an ROI of 45:1 or more. Mail Grader technology leverages NP Digital's proven email marketing best practices to provide the guidance you need to close the performance marketing loop, ultimately leading to increased customer satisfaction and loyalty. .
In the coming weeks, Mail Grader will add the ability to connect to users' email marketing platforms to generate more personalized recommendations and advanced revenue insights. Mail Grader is the latest tool to join the agency's tech stack, which includes Ubersuggest, AnswerThePublic, Ads Grader, and more.
To use Mail Grader, users can visit mailgrader.com to complete an analysis and instantly receive recommendations to improve their email marketing strategy.
