Staying ahead of the ever-evolving real estate market requires a deep understanding of the digital marketing landscape.
And when we researched the latest trends in digital marketing for real estate agents, we uncovered some key strategies that promise to take your advertising efforts to new heights in 2024.
Advanced automation
The use of advanced automation and AI technology is revolutionizing Google Ads for real estate agents. Advanced algorithms and machine learning capabilities enable accurate analysis of large datasets, prediction of user behavior, and optimization of advertising campaigns. This allows real estate agents to more effectively engage with potential customers and tailor advertising to their specific tastes and needs.
Automation technology streamlines campaign management and simplifies tasks such as bid management, ad rotation, and targeting. This not only saves time for busy real estate agents, but also ensures optimal utilization of resources and improves advertising performance.
video advertising
Video content has emerged as a powerful tool, going beyond entertainment to become the preferred method of digital marketing for real estate agents. Incorporating video ads into his Google advertising strategy provides an innovative experience that captivates potential buyers with an immersive visual journey. These ads provide a comprehensive overview of the property and its surroundings, stimulating interest and curiosity among viewers.
mobile first
A mobile-first approach is essential for real estate agents, as the majority of searches are done on mobile devices. Formats like mobile app advertising and location-based advertising are emerging and redefining the advertising landscape. Agents need to adapt their Google Ads strategies to engage with prospects right away. Customized paid advertising designed for the mobile user experience allows agents to reach their audience online, anywhere, anytime.
voice search
The growing popularity of voice assistants like Alexa and Google Home has led to the emergence of voice search ads. Voice search advertising offers a great opportunity for real estate agents to connect with their audience in new ways. By integrating a conversational tone and long-tail keywords into ad copy, agents can capture the attention of potential customers who prefer to use voice commands for their searches.
Early adopters can give their businesses a distinct advantage by leveraging the spoken word to engage with prospective new customers and drive them to their services.
Local service ads
Local Service Advertising (LSA) provides real estate agents the opportunity to connect with potential customers within a specific area. At the top of Google search results, LSAs take precedence over paid search ads and instantly resonate with local customers, increasing your agent's reach, reputation, and revenue.
LSA acts as a digital storefront, providing instant and relevant solutions to users looking for real estate in a specific area. Utilizing these advertisements correctly can make an agent a strong choice in the field.
Privacy and security
As digital practices evolve, maintaining privacy and data security becomes paramount. Real estate agents must ensure their advertising strategies comply with the latest privacy laws and promote transparency and trust with their customers.
The importance of digital marketing, especially leveraging platforms like Google Ads, cannot be overstated. By incorporating these trends into their digital marketing toolkit, real estate agents position themselves as experts at leveraging technology for the benefit of their clients and business.
Ben Sellers is Starberry's co-founder and in-house digital marketing expert. training group
