Companies are beginning to recognize the need for professionals skilled in digital strategy to stay competitive and relevant. According to Statista, global digital ad spending is expected to reach $695.96 billion by 2024 and $836 billion by 2026, and how experts can stay on top of digital marketing trends. Digital marketing expertise is essential. This allows you to utilize innovative techniques to attract and maintain the attention of your target audience. Employing data analytics and personalized marketing strategies is the key to achieving tangible results and success in a digital environment.
Recognizing the growing demand for digital marketing expertise, ISB Executive Education Digital Marketing Professional Certification Program, provides participants with a comprehensive understanding of digital marketing. This program delves into the top emerging trends, from artificial intelligence (AI) in digital marketing to programmatic buying, providing a 360-degree perspective essential to effectively leveraging diverse channels. The 24-week (4-6 hours per week) online program goes beyond theoretical knowledge and provides a complete framework of key concepts and principles in digital marketing.
Main highlights of the program
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- Learn the key digital marketing tools: Master the top 20+ digital marketing tools and gain the skills and insights you need to succeed in the digital environment.
- Master classes on trending topics: Attend a master class Copywriting and copyediting with ChatGPTCRM integration, influencer marketing, mobile marketing, and more from top experts.
- Real case study: This program provides industry-standard case studies that provide insights for navigating a dynamic digital world.
- Hands-on learning experience: Set up and monitor your campaigns live, giving you a practical understanding of your digital marketing strategy. Participate in hands-on Capstone projects to apply and showcase the knowledge you've acquired, tackle real-world challenges, and hone your skills for professional success. ”
- Collaboration with industry experts: participant is, live webinar Enrich your learning experience with access to over 200 recorded content led by program leaders and from renowned ISB faculty.
- Practice with assignments and quizzes: The program's emphasis on practical application is evident through its more than 90 graded assignments and quizzes.
- Flexible learning: Participants can access program content at their own pace, allowing working professionals to balance their career with developing their digital marketing skills.
Program benefits
ISB Executive Education's Professional Certification Program in Digital Marketing is an important accelerator for navigating the digital landscape. Develop a deep understanding of business, essential for effective marketing strategies and career growth.
Benefits of ISB Executive Education: Ranked #1 business school in India and #5 in Asia according to the Financial Times Global Rankings 2024, ISB Executive Education brings unparalleled expertise in the digital transformation space. If you complete the program with a minimum score of 70%, you will receive a certificate from ISB Executive Education and receive access to the prestigious ISB Executive Alumni Status, which includes networking opportunities, online and offline events, and more.
Comprehensive skill set: In this program, Latest digital marketing framework Strategies include social media advertising, email marketing, search marketing, content marketing, programmatic analysis, market research and analytics, mobile marketing, video marketing, and more. The extensive coverage of modules across the program ensures that participants acquire a diverse skill set and become well-rounded experts in the digital marketing field.
Career advancement goals: This program is designed with a focus on career growth and is tailored for early to intermediate level professionals. Specifically, it targets essential skills for optimizing paid campaigns, planning SEO strategies, and digging into programmatic buying campaigns. Participants come through the program with skill sets that align with key industry roles and directly contribute to their professional advancement.
Networking opportunities: Participating in this program provides networking opportunities for professionals and allows them to connect with colleagues and industry experts. Building a professional network is essential to career growth, and this program creates a platform for participants to establish valuable connections within the digital marketing community.
Who should register?
This program is designed for early to mid-career professionals and is designed for people who:
- Graduate students/diploma holders who want to fully understand the latest digital marketing frameworks and strategies.
- He is passionate about optimizing paid campaigns, planning SEO strategies, and taking a deep dive into programmatic buying campaigns.
- Aim for accreditation in Digital Marketing Education from India's No. 1 B-School, secure ISB Executive Alumni status and earn a certificate of completion from ISB Executive Education.
Program details
Start date: June 26, 2024
Duration: 24 weeks, online (5 hours per week)
Program Fee: 1,80,000 INR + GST
If you would like to know more about the program, please click here.
About ISB Executive Education
ISB Executive Education equips participants with the skills, mindset, and networks needed to manage and lead in this new world and achieve unique personal and professional goals. ISB Executive Education is ranked 1st in India, 29th in the world, 3rd in India in Financial Times (FT) Executive Education Custom Rankings 2023 and 65th in the world in FT Executive Education Open Rankings 2023. We are dedicated to the development of working professionals. We lead in the new global business environment by fostering engaging exchanges between prominent industry leaders and academia, and by inviting world-renowned faculty from the world's top business schools. Through a carefully designed program, participants gain from both advanced management research and the vast experience of their peers to ensure they are well-equipped to navigate the complexities of the modern business environment.
About honor
ISB Executive Education has partnered with Emeritus, an online education provider, to offer a portfolio of high-impact online programs. Our collaboration with Emeritus gives ISB Executive Education the advantage of expanding access beyond on-campus services in a collaborative and engaging format, while staying true to ISB Executive Education's quality. Emeritus' learning approach is built on a cohort-based design that maximizes peer-to-peer sharing and includes video lectures from world-class faculty and hands-on, project-based learning. Her more than 300,000 students from over 200 countries have benefited professionally from Emeritus' programs.
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Originally uploaded to: October 5, 2024 11:40 IST
