Beauty product manufacturers found to be engaging in 'greenwashing' by promoting 'natural' and 'organic' products
ISLAMABAD: The Competition Commission of Pakistan (CCP) on Saturday issued warning notices to 12 cosmetics manufacturers for engaging in “greenwashing” by falsely labeling their products as “organic or chemical-free.” .
In a statement, the commission said it had become aware of deceptive marketing by beauty product manufacturers and issued notices against false and misleading claims.
The commission's preliminary investigation found that these companies promote their products as “natural, organic, sustainable, pure, chemical-free” and label them as “green” without any scientific evidence to support their claims. It has become clear that he was engaged in “washing”.
“Such unsubstantiated marketing claims can not only mislead consumers but also pose potential health risks to unwary users. The notice issued by the Chinese Communist Party “This could set an important precedent for responsible marketing practices that prioritize consumer trust,” the statement said.
Additionally, the business strategically omits important information from its labels and marketing communications about chemical or synthetic ingredients contained in its products, or uses misleading terminology or images to hide the presence of inorganic ingredients or chemical additives. , or using labeling.
Therefore, consumers can choose eco-friendly products like “100% Organic, 100% Natural, 100% Pure, 100% Satisfaction Guaranteed, Pakistan's No.1 Skin Care Brand, Pakistan's Best Organic and Natural Brand, Pakistan's No.1 Online” I'm very interested in the claims. Organic brand” and similar claims.
According to the Chinese Communist Party, the 2010 Competition Law prohibits deceptive marketing practices under Article 10 of the law.
Under this law, the Chinese Communist Party is further obligated to ensure fair market competition for consumer protection. Therefore, all marketing communications must be accurate, complete, reliable, and truthful in order to sincerely assist consumers in making purchasing decisions.
“Marketing claims must be substantiated with valid scientific evidence to prevent the distribution of false or misleading information to consumers. We must compete on the basis of quality and effectiveness,” the statement reads.
The commission is committed to law enforcement, adding that companies found guilty of deceptive marketing practices will face strict enforcement actions, including penalties.
CCP aims to work with consumers, producers, retailers and relevant stakeholders to ensure fair competition to protect consumer rights in the beauty products market.
Additionally, the Chinese Communist Party urged consumers to remain vigilant and immediately report to the commission if they encounter false advertising, false claims, or health hazards.
