5 reasons why every email you send needs to be mobile-friendly

Then, email marketingthe majority marketing person Adopt a one-size-fits-all approach. Create content that is sent in batches, regardless of where and how users engage.

Considering the fact that 42% of emails Problems may occur if opened on a mobile device. If these emails are not optimized for mobile devices, they may not display properly and may make it difficult for users to read and interact with the content. This can reduce open, conversion, and click-through rates.

Only one bad point email campaign It can impact your company's bottom line and cause a lack of engagement and loss of revenue. The worst that can happen is that a reader unsubscribes from your list or hits the block button.

Here are five reasons why all your emails should be optimized for mobile.

1. Mobile-friendly emails can increase deliverability

You may have a great product and provide great service, but if one email is marked as spam, it can be permanently deleted from your customers' main inboxes. Search engines and email providers like Google will prioritize mobile-friendly emails over non-optimized email campaigns. If you fail to create mobile-friendly emails, your emails may end up in your users' spam folders.

Even if it does reach its target consumers, it is unlikely to get very far.On the basis of consumer survey According to a study conducted by marketing platform SaleCycle, 42.3 percent of email users delete emails on devices that aren't optimized for mobile.

If your email is hard to read or looks strange, users will have a hard time reading your messages. This leaves a bad impression, especially if the user was interested in the content in the first place.

You may even get frustrated with not being able to read your emails and choose to unsubscribe altogether. This can lead to lower click-through rates, lower open rates, lower conversions, and ultimately impact the overall success of your campaign.

Search engines like Google also consider mobile optimization when determining search rankings. This means businesses that prioritize mobile optimization may see increased visibility and reach.

Email deliverability is successful email marketing program And considering how many people read email on their phones and tablets, mobile optimization is more important than ever.

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2. More reach means more sales potential

by United States Census Bureau, the world population will reach 7.9 billion in 2023.And out of her 7.9 billion people, this is Email statistics report The number of email users is expected to reach 4.37 billion worldwide in 2023.

This is equivalent to more than half of the world's population. And since most people have access to a mobile phone or own a mobile device, you can potentially reach more than half of your prospects worldwide just by making sure your emails display correctly on mobile devices. there is.

3. Increase ROI with mobile-friendly emails

How effective are mobile-friendly emails in terms of generating conversions? According to Experian, every dollar spent on email marketing generates a return of $45 to $51. report.

Submitting mobile-friendly content not only generates conversions, but also provides a better user experience and increases overall customer satisfaction. Additionally, mobile-optimized email goes hand in hand with personalization.Based on eco consultant report, Email marketing must be mobile-optimized, personalized, and automated to realize return on investment (ROI). Providing users with personalized content in mobile-friendly emails helps them recognize the value of your product or service and keeps them engaged.

Additionally, to ensure the highest user engagement and highest possible ROI with mobile-friendly emails, incorporate clear messaging and calls to action into your responsive design to deliver professional, seamless emails while also providing a wider range of You're more likely to retain your audience. User experience.

4. Reach a wider audience

One of the benefits of sending mobile-friendly emails is that you can reach a wider audience. Email is the preferred method for interacting with users.On the basis of study According to revenue platform Bluecore, 74 percent of baby boomers prefer receiving email and consider it the most personal way to engage with their favorite brands, while 72 percent of Gen Sixty-four percent of Gen Z consumers and 60 percent of Gen Z consumers feel the same way.

With such a wide range of consumers, you can learn more about your audience's likes and dislikes.This can be done in the following way A/B testing different email campaign With mobile interaction in mind. For example, most people check their phones first thing in the morning. If you know your audience is reading your emails on their mobile phones, test sending them earlier to see if your open rates improve.

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5. Mobile-friendly email helps you beat the competition

Research shows that 70% of the time, if an email message doesn't display properly, users will delete it within 3 seconds. study By marketing platform Campaign Monitor.In addition, Statista report Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. This is why it's beneficial to make sure every email you send is mobile-friendly.

With billions of dollars in email marketing revenue up for grabs, it's a best practice to send mobile-friendly emails. You'll beat out your competitors who don't optimize their emails.Your income will probably increase as well.

Sending mobile-friendly emails to your subscribers is essential for successful email marketing. This will help you increase email deliverability, boost conversions, and outperform your competitors. With a few simple steps, you can stop your customers' thumbs from scrolling and start getting the revenue you want.