In an era of dynamic changes in the digital environment and consumer behavior, staying at the forefront of digital marketing and analytics is essential for professionals who want to drive business growth.
Recognizing this need, ISB Executive Education announced the launch of the “Digital Marketing and Analytics” program and the “Digital Marketing Professional Certification Program.” These programs are launched in partnership with Emeritus.
In the rapidly expanding digital marketing landscape, the need for professionals with the skills to navigate complexity has never been greater. According to estimates, the digital marketing industry is experiencing unprecedented growth, with global digital advertising spending expected to soar to $836 billion by 2026.
However, to keep up with this surge in demand, there is a critical shortage of qualified talent adept at harnessing the potential of the digital realm. This is evident from the fact that there are over 38,000 digital marketing jobs in the market as per Naukri 2024 report.
Recognizing that need, ISB Executive Education's programs close the skills gap by equipping professionals with the knowledge to use artificial intelligence (AI), industry-leading tools, techniques, and best practices in digital marketing. Strategically designed to put your data to work. – Deliver driven insights and navigate uncertainty in a dynamic digital age.
This program caters to a diverse audience looking to develop their digital marketing acumen. The program is designed to empower professionals at different career stages, including mid-level managers who are keen to improve their skills and gain insight into integrated digital marketing strategies; It's especially useful for marketers looking to return after a career break. It is also designed for entrepreneurs and business owners who want to understand how digital marketing strategies can scale their marketing results and drive business expansion.
ISB Executive Education's digital marketing courses are strategically designed to align your digital marketing strategy with your business objectives and ultimately improve your return on investment (ROI). This 12-week immersive online certification course in digital marketing takes participants on a transformational journey, delving into the intricacies of leveraging digital channels for optimized marketing outcomes.
Mastery including insights from ISB's world-renowned faculty, application-based case studies, and exclusive specialized sessions on copywriting and copyediting with ChatGPT, powered by artificial intelligence (AI) for personalized marketing. The classes will provide attendees with an in-depth understanding of the industry's top digital topics. Take advantage of marketing tools and participate in hands-on simulation projects.
This unique learning experience allows participants to apply online advertising principles to real-world scenarios within a simulated environment, providing a concrete roadmap for driving business growth in today's competitive environment. is provided.
ISB Executive Education's digital marketing professional qualification offers a comprehensive 24-week study period. This immersive program includes theoretical insights and practical applications, allowing participants to master customer behavior analysis, implement effective digital marketing funnel strategies, leverage emerging technologies, and Develop performance marketing plans across platforms and evaluate campaigns through analytics.
The emphasis on hands-on learning is further enhanced through real-time campaign execution in simulated environments and analysis of industry standard case studies. Taught by world-renowned ISB faculty, exclusive masterclasses on copywriting and copyediting using ChatGPT, influencer marketing, exploring trending digital marketing topics, leveraging industry-relevant tools, and more, attendees will learn how to improve their customer experience. You will leave the program well-equipped to formulate and execute your needs. A core digital marketing strategy aligned to your organization's goals.
Mr. Mohan Kannegal, CEO Emeritus, India and Asia Pacific; “In today's fast-paced and dynamic digital environment, mastering the art of digital marketing is critical for professionals seeking to navigate complex markets.” ISB's Digital Marketing and Analytics and Digital Marketing 's Professional Certification Program' not only meets current market demands. They are visionary in defining future markets.
By seamlessly integrating technology and innovation, these programs enable professionals to navigate dynamic terrain, optimize marketing strategies, and decipher valuable insights from data analysis. We believe these programs enable professionals to stay ahead of industry trends and excel in today's competitive digital age. We are excited to partner with a prestigious institution like ISB to roll out these high-impact programs. ”
The 'Digital Marketing and Analytics' program will start on May 14, 2024 and will cost INR 1,08,000 plus applicable taxes. The “Professional Certification Program in Digital Marketing” program will start on June 26, 2024 and can be registered at a fee of INR 1,80,000 + applicable taxes. Upon successfully completing the program with a minimum score of 70%, participants will be awarded a certificate from ISB Executive Education and become part of the ISB Executive Network.
