DALLAS , May 13, 2024 /PRNewswire/ — Omni Hotels & Resorts is pleased to announce the appointment of Michael Innocentine as Chief Marketing Officer. Innocentine will oversee the planning, development and execution of all brand marketing activities, including advertising, public relations, social media, website and digital campaigns. Additionally, he will also lead Omni's customer engagement and select guest loyalty programs. He will report directly to Omni's Chief Commercial Officer, Jeff Doan.
“I am excited to join Omni because of its commitment to exceptional guest experiences and its diverse portfolio of hotels and resorts,” said Innocentin. “I look forward to working with the team to create innovative campaigns that showcase the brand’s signature products that resonate with guests. Our mission is to develop comprehensive marketing strategies, deliver superior results, and increase the value of our brand. “
Innocentin's career spans over 20 years in the hospitality industry. Prior to joining Omni, Innocentin served as senior vice president of commercial projects at Fairmont Hotels. He also held various leadership positions at Accor, including Senior Vice President of North American Marketing and Vice President of North American E-Commerce and Digital.
In these roles, he has overseen marketing and digital strategy across multiple brands and geographies. He developed pre-opening strategy and marketing plans for major hotel openings, launched experiential campaigns, and managed his digital marketing, e-commerce, and online reputation management. He has also worked on loyalty, partnerships and retail experiences for the Fairmont brand.
“I have had the opportunity to work with Michael in the past and have always been impressed by his creativity and passion for innovation,” said Doan. “With his extensive background in hospitality sales and marketing, he brings a wealth of experience and great ideas that I am confident will help us take our marketing to a new level. We are excited about his passion for creating data-driven campaigns that truly reflect our brand's personality and drive revenue growth.”
Mr. Innocentin holds a Master of Business Administration from York University's Schulich School of Management and a Bachelor of Science from the University of Toronto. His accomplishments include being recognized as one of the International Hospitality Sales & Marketing Association's Top 25: Outstanding Minds in Hospitality Sales, Marketing and Revenue Optimization in 2015. Currently, he serves as his HSMAI (Hospitality Sales & Marketing Association International) Global Chair.
To learn more about the new era at Omni Hotels & Resorts, visit omnihotels.com or connect with us on Facebook. twitter Or Instagram.
About Omni Hotels & Resorts:
Omni Hotels & Resorts creates authentic, authentic guest experiences at more than 50 distinctive hotels and resorts in the most popular leisure and business destinations across the United States and Canada. Featuring 28 iconic golf courses, including multiple short courses, and 25 award-winning spas in dynamic locations across the country, each Omni is proud to share the true spirit of its destination. Open the door. Reflected through local color, personalized service, unique wellness options, signature restaurants and creative culinary offerings, Omni leaves a lasting impression on every guest and is offered through the Select Guest® loyalty program. We offer a high level of recognition and benefits. Omni is committed to reducing hunger, and through our “Do Good Night to Hunger'' initiative, we donate millions of meals each year to food banks to feed children, families, and seniors in the communities where we operate. We have a mission to provide. Omni is dedicated to educating and training our employees to combat human trafficking through our partnership with Shared Hope International. Omni Hotels & Resorts is an official hotel of the PGA TOUR® and PGA of America. For lodging information or reservations, visit omnihotels.com or call 1-800-The-Omni.
Source Omni Hotels & Resorts
