Deloitte Digital announces CreativEdge, a production-ready Generative AI solution for customized, branded content creation.
CreativEdge enables consistent cross-media marketing and sales campaigns including digital displays, email, social media, video storyboards, and more at the push of a button. This cutting-edge tool streamlines your marketing and sales content creation workflow, including text, images, and translations in 19 languages.
CreativEdge secure solutions can be integrated into existing datasets, processes, and legacy systems, providing a flexible solution that works within an organization's current technology or combined with Deloitte's m/suite workflows and Content Studio creative teams to You can achieve two-end management. service solution.
Why this is important:
Tomorrow’s customers want to feel seen by the brands they engage with. Achieving 1:1 personalization requires a sophisticated data infrastructure that fundamentally flips the traditional marketing funnel and turns every campaign into a micro-moment.
Deloitte Digital's latest innovation, CreativEdge, is designed to help marketing teams leverage the content creation capabilities of GenAI. This end-to-end web-based tool simplifies your content creation workflow, allowing you to quickly envision and build creative assets and copy for sales purposes or omnichannel marketing campaigns.
The introduction of CreativEdge marks a major shift in the marketing landscape, marking an evolution from a hypothetical GenAI discussion to an accessible and user-friendly tool that brands can easily apply to their ongoing projects. The tool leverages existing approved brand assets and integrates seamlessly into existing workflows while meeting the growing demand for personalization at scale. Users can enter campaign goals and target audiences into her CreativEdge and instantly generate new text and image content for email, social media, paid media, and other channels. It's a catalyst, offering creative professionals a unique advantage and a shortcut to excellence.
“When we developed CreativeEdge, we wanted to keep humans at the center of creativity. The technology ultimately produces a final product, but each brand-compliant output Human intervention is required to inform tools with better data so that their outputs are better than theirs. We believe we aim to set a new standard in today's marketing world to create real value faster than ever before. ” said Mark Singer, U.S. Chief Marketing Officer and Agency Director for Deloitte Digital.
“As we continue to transform our businesses with GenAI, marketers are looking for tools they can interact with. CreativEdge enables these individuals to leverage GenAI based on the data they submit and ultimately generate This innovative tool helps marketers increase productivity and increase creative consistency without sacrificing the value that brands expect today. Jenny Kelly, head of content at Deloitte Digital.
CreativeEdge releases occur at the following times: deloitte digital research This shows that the demand for content is up 54% year over year, and marketers are only able to meet this demand 55% of the time. CreativEdge aims to bridge this gap, offering a solution to create audience-specific, brand-compliant content at the click of a button. Demand for content has increased by 54% year-on-year, but marketers can only meet this demand by 55%. CreativEdge aims to bridge this gap, offering a solution to create audience-specific, brand-compliant content at the click of a button.
The languages supported by CreativEdge are Arabic, Bengali, Chinese, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian Portuguese, and Russian. , Spanish, Tamil, Urdu, and Vietnamese.
CreativEdge leads the way marketers bring their campaigns to life, delivering best-in-class marketing. Examples include:
- Marketing strategists can use CreativEdge to create detailed personas to understand the behavior of different audience segments and inform keyword research and SEO strategies.
- Marketing campaign managers can use CreativEdge's creative concept suggestions to build unique and engaging marketing campaigns.
- Copywriters can create personalized and localized email and social media captions to effectively reach each segment of your audience. Similarly, graphic designers can use this tool to develop a variety of assets that are appealing and tailored to their audience's tastes.
- Social media managers can plan the visual narrative of video or audio content on social platforms to ensure a consistent and compelling story. Additionally, you can use personas to develop customized social media assets, such as relevant hashtags. This allows for targeted content that resonates with specific audience groups.
CreativEdge is a comprehensive solution that integrates with legacy systems and can be deployed as a managed service at Deloitte Digital or within your organization. The demo is ready and available for immediate use. It can be applied to any industry, from consumer products to life sciences to financial services. For more information about CreativeEdge, including demonstrations, visit: here.
