Our joint clients leverage Enteractive's 1:1 channel to increase player retention, identify gambling pain points, and add a personal touch to their marketing.
NEW YORK, May 14, 2024 (GLOBE NEWSWIRE) — Enteractive, a leader in player conversion and reactivation services, today announces a strategic partnership with Optimove, the #1 CRM marketing solution in the iGaming space. Did. The partnership means that Enteractive's expertise in outbound calls for player conversion and reactivation will complement Optimove's existing suite of marketing channels, including email, mobile, SMS, in-app messaging, web and mobile push. It means that. Through Enteractive's unique offering, operators can not only increase player retention by adding personal interactions with players with seamless integration with Optimove's comprehensive customer-driven marketing approach, but also improve problem solving. You can also identify and resolve certain gambling problems.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, and increase overall It helps you improve your profitability and directly address your gambling problems personally.
For example, operators can activate Enteractive's outbound call channel for two important purposes. 1) to reactivate lapsed players as part of a comprehensive and coordinated CRM marketing strategy, and 2) to help operators identify players who are exhibiting signs of problem gambling behavior. , often triggered by a specific event. Additionally, we provide problem players with personalized, practical advice to manage their gambling habits.
Dan De Souza, Director of iGaming Partnerships at Optimove said: “We are excited to begin our strategic partnership with Enteractive. This new marketing channel is an important addition, allowing operators to rekindle connections with inactive players and tackle problem gambling. We provide an impactful means to more effectively strengthen
“Addressing player churn is a key marketing challenge in the iGaming industry and this partnership represents a significant step forward in enabling operators to effectively address this challenge,” said Enteractive COO. says Pedram Padidar. “Our services are fully integrated with the capabilities of Optimove's comprehensive all-in-one CRM marketing platform. By combining Enteractive's established services with Optimove's advanced CRM marketing capabilities, we are able to reactivate disengaged players. It provides a powerful marketing tool that spares no effort to improve your business.”
About OptiMove
Optimove is the first customer-driven marketing platform and the #1 CRM marketing solution used by iGaming operators. Its solutions ensure that marketing always starts with the customer (player), not the campaign or product. Customer-driven marketing has been proven to help brands increase customer lifetime value by an average of 33%.
Optimove's CRM marketing solution provides iGaming and sports betting operators with unified player data, AI-driven multichannel orchestration, and statistically reliable incremental measurement for every promotion, campaign, and journey.
For more information, please visit Optimove.com.
About interactive
Enteractive is an industry leader in player conversion and reactivation, complementing the CRM strategies of operators across the global iGaming market. Enteractive increases retention and player loyalty through one-on-one conversations between players and their girlfriends, and drives innovation through bespoke technology that leverages personal relationships.
Enteractive, a pioneer in (Re)Activation Cloud™, builds a bridge between operators and players, drives the conversion of registered and unfunded accounts, revives the enjoyment of iGaming entertainment for dormant players, and supports iGaming brands. are experts in driving revenue.
The (Re)Activation dashboard provides complete transparency to partner brands by reporting each interaction with an individual player in real-time, while keeping all data highly secure and GDPR and responsible gambling compliant. provide sex.
For more information, visit Enteractive.com.
CONTACT: Guy Leshno Optimove +447716089172 Guy_l@optimove.com
