Melbourne managing director Joseph Pardillo said Rival Media was in a “unique position to grow and optimize revenue for our clients”.
Affiliate marketing is a cost-effective marketing strategy for brands to expand their online presence, reach new customers and maximize return on investment (ROI), says Rival Media Melbourne's managing director. provides an opportunity to promote joseph pardillo.
“This situation will continue to grow as more Australians turn to online shopping,” Mr Perdillo said.
Ryvalmedia is a digital-first marketing and media specialist with a particular focus on performance, data and analytics.Founded and led by former Dentsu president Simon Ryanthe company has offices in Sydney, Melbourne and Brisbane.
Last September, Pardillo said: pooja agarwaI As a leader in client partnerships and affiliates.
See also: Ryvalmedia welcomes Pooja Aggarwal to begin specializing in media partnerships and affiliates
The decision to establish a partnership and affiliate division stemmed from the identification of strategic growth potential in affiliate marketing during major e-commerce events and promotions. Aggarwal leads the team in analyzing data on product sales, customer buying patterns, basket values, and other relevant inputs that help optimize the business and provide customer insights.
The first client to sign on was Australian-based online marketplace MyDeal, which increased its revenue stream by implementing a new affiliate management platform.
According to Agarwal, the partnership with Rivalmendia adds more than 30 revenue-generating partners to MyDeal's program, with more than $2 million in revenue through the new partnership since the partnership began in August 2023. was obtained.
This represented an average monthly growth of 12% year-on-year, despite what Agarwal called a “more challenging market environment.”
One of these tough conditions, and one of the challenges facing rival media, is the “potential saturation of the market.”
“While some well-known companies have closed down in the last year, a few new high-performing companies have entered the space, making it difficult to record year-on-year growth. Additionally, consumers have little affinity for a single brand and are looking for more value for their money,” Agarwal explained.
“The solution to this challenge is to diversify our partner mix, focus on high-quality companies, improve our campaign mechanics, optimize our partnerships and truly align our messaging with consumer needs. Masu.”
To address these hurdles, Rival Media works closely with clients to optimize exposure, fee structures, rates and co-financing opportunities across the Australian and New Zealand markets.
This is in addition to managing relationships with affiliate networks and partners such as Impact.com and Commission Factory, as the team works to drive engagement and maximize return on ad spend.
Pardillo reflected on this, adding that Ryvalmedia “has a proven track record of success with existing clients, strategic partnerships, a continuous learning approach, and long-term relationships with affiliate partners and networks.”
“This puts us in a unique position to grow and optimize our clients’ revenue and market presence.”
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Top image left R: Pooja Agarwal and Joseph Pardillo
