Implementing AI in Marketing Ethics and Ensuring Privacy

In this episode of The Marketing AI SparkCast, host Aby Varma, B2B marketing leader and founder of Spark Novus, speaks with Jodi Daniels, founder and CEO of Red Clover Advisors. Spark Novus is a consultancy specializing in strategic AI implementation in marketing, while Red Clover Advisors is a privacy consultancy focused on helping businesses navigate complex data privacy laws and strategies. is. Together, they explore the critical intersection of AI, ethics, and privacy in marketing. As AI continues to rapidly evolve, marketing professionals are increasingly faced with the need to balance innovation with customer privacy and ethical considerations. Discussions will center on how marketers can responsibly harness the potential of AI while protecting customer data and maintaining trust. Jodi provides expert insight based on her extensive experience helping companies implement privacy-conscious marketing strategies.

Topics covered:

• Ethics and privacy considerations in AI deployment: Explore how marketers can ethically implement AI technologies while respecting customer privacy.
• Balancing innovation and customer privacy: Strategies for integrating cutting-edge AI solutions without compromising customer data protection.
• How data privacy laws affect marketing: Understanding the impact of data privacy regulations on your marketing strategy.
• Building consumer trust: How transparency and ethical practices in the use of AI can increase trust between marketers and customers.
• The future of AI in marketing: Learn about the evolving role of AI in marketing and the challenges and opportunities it presents.
• Practical tips for marketers: Provides practical advice for marketing teams looking to responsibly implement AI.

Jodi Daniels, founder and CEO of Red Clover Advisors, is a certified information privacy professional with more than 25 years of experience in privacy, marketing, strategy, and finance. She is a national keynote speaker and co-host of the podcast “She Said Privacy/He Said Security.” She is also the co-author of the Wall Street Journal and USA Today bestseller Data Reimagined: Building Trust One Byte at a Time and a member of the IANS faculty. Her insights have been featured in major publications including The Wall Street Journal, The Economist, Forbes, and Authority Magazine. Jody holds an MBA and BBA from Emory University and lives in Atlanta. Learn more about https://redcloveradvisors.com/our-team/jodi-daniels/