Email may not seem like a cutting-edge marketing tool. Still, this can be very effective, especially considering the many algorithms that play out between you and your fans on social media. Here's how to get started:
by Daniela C. via Horlicks
Chances are, you worked hard and creatively in the studio and created a great musical project that you're proud of. Now, it's time to take the next step: marketing your music as an independent artist.
Uploading it to a streaming platform and sharing your teaser on social media might get a little buzz, but how do you get those eyes and ears to turn into a fanbase?
Here's a little secret weapon you may have missed: your email list.
Yes, in this day and age, musicians rely on social media to promote their music, and giving out your personal email address is more important than a promise to hit the “follow” button. However, social media algorithms are very fickle. Someday your song will become a trend, just It's on the verge of being buried in a sea of cat videos the next day.
However, email marketing provides direct communication with your fans that the platform (or algorithm) cannot control. And believe it or not, people still use email a lot.
Here's why email marketing is transformative for musicians.
- Direct connection: Emails bypass algorithmic filters and arrive directly in fans' inboxes. Share updates, exclusive content, and swag drops directly.
- Deeper engagement: Build relationships with your fans beyond likes and comments. Email allows you to share personal stories, behind-the-scenes stories, and connect on a deeper level.
- Targeted communication: Segment your list and send personalized emails based on your fans' interests. Are they very interested in your acoustic stuff? Submit a link to an exclusive unplugged performance video.
- conversion: Drive traffic to your website, sell tickets and merchandise, and promote your latest releases. All work together.
Now that you know the importance of email marketing, how do you go about building an email marketing list as a musician?! Here are some ideas that can turn casual listeners into loyal subscribers .
- Freebies and incentives: We offer exclusive content like downloadable demos, unreleased tracks, and personalized shoutouts in exchange for your email sign-up.
- Website opt-in: Adding to the list becomes easy. Place a prominent sign-up form on your website with a clear call to action (CTA) such as “Get exclusive updates.”
- Social media integration: Add sign-up forms to your social media profiles to encourage your fans to follow you and receive email updates.
- Goods table: Earn email addresses live by offering discounts and freebies in exchange for signups. Promote your email list using flyers, QR codes, or simple signs.
- Cross promotion: Run a contest where signing up for your email list is a requirement for participation. You can also collaborate with other musicians and influencers to increase exposure and add their fans to your list.
You have started building your contact list. Here's how to get your fans on your Email Her list and keep them coming back.
- regularly scheduled emails: Aim for a consistent schedule. Stay informed with weekly updates or monthly newsletters.
- High quality content: We provide our fans with valuable content they can't find anywhere else. We share studio updates, upcoming tour dates, personal stories, and music videos. Fans these days love to get a behind-the-scenes look at the creative process, so please share.
- personalized email: Use your fans' names and provide content tailored to their interests. Fans love feeling like you're talking directly to them.
- A/B testing: Experiment with different email formats and subject lines to find what resonates best with your audience.
- Tracking results: marketing platform etc. Horlicks, provides valuable email analysis. Track who opens, clicks, and listens to your audio files to understand what works and what doesn't.
Building an email list is an investment in your music career. This allows you to build genuine relationships with your fans, effectively promote your music, and ultimately grow your following.
Go beyond social media shoutouts and start building direct connections with your fans, one email at a time. Remember, it's not the number of followers that matters, but how well you can connect and stay engaged with them.
Are you a musician who wants to manage your email list? visit here Learn more about how HAULIX can help you track, personalize, and build your contact list, all in one platform.
