Stagwell and its customers leverage Nexxen's unified and unique data solutions within Stagwell Marketing Cloud
This partnership coincides with the launch of Nexxen Data Platform, an extension of Nexxen's proprietary data management platform.
new york, May 16, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), a challenger network built to transform marketing and a global advertising company with deep expertise and integrated demand-side and supply-side platforms. Nexxen (AIM /NASDAQ: NEXN) Video and Connected TV (“CTV”), a technology company, today announced a partnership to deliver a suite of immersive data solutions and integrated applications within the Stagwell Marketing Cloud. This allows advertisers to better understand their consumers, increase engagement, and drive results.
Stagwell (STGW) and Nexxen partner to accelerate seamless audience discovery for marketers
This announcement coincides with the launch of Nexxen Data Platform, where Nexxen builds and expands its own data management platform. The platform allows brands to securely and effectively input the data of their choice (first-party, contextual, second-party, etc.) to power their audiences with Nexxen's proprietary data assets and proprietary applications, including contextual audience discovery tools. , provides a rich ecosystem. Automatic Content Recognition (“ACR”) data is available through the platform, allowing advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV.
The various features of the partnership are enabled through Nexxen's unique unified identity graph. Widely accessible through the Nexxen data platform, the solution unifies and deduplicates multiple identifiers to create a unified graph for scale, frequency capping, and targeting and attribution at the individual and household level. enables improvement of The integrated graph will also help advertisers address privacy and identity changes, including the deprecation of cookies.
“This partnership with Nexen is a win-win for our clients as Stagwell grows our assets and pipeline within the media ecosystem,” he said. mark pen, Chairman and CEO of Stagwell. “Stagwell Marketing Cloud clients leverage the Nexxen data platform, specifically Nexxen's unique ID graph and Stagwell's clean room capabilities, to unify and comprehensively capture valuable audiences across touchpoints and devices in a privacy-compliant manner. You can effectively maximize your campaigns with a comprehensive view.
“Emerging technologies like the Nexxen Data Platform are enabling advertisers to know more about their consumers, increase engagement, and move from buying media exclusively to buying against the audience, driving better results. “It's been a long time coming,” he said. offer drucker, CEO of Nexen. “This important partnership with Stagwell will deliver advanced data solutions to leading brands around the world, and we anticipate incremental growth in innovation and value as he places data at the core of Nexxen's strategic roadmap. Masu.”
About Stagwell Co., Ltd.
Stagwell (NASDAQ: STGW) is a challenger network built to transform marketing. We deliver creative performance at scale for the world's most ambitious brands, combining culture-moving creativity with cutting-edge technology and harmonizing the art and science of marketing. Led by entrepreneurs, our specialists in more than 34 countries are united by one purpose: to drive efficiency and improve business results for our clients. Join us at www.stagwellglobal.com
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enabled platform built for modern marketers. Born from Stagwell (NASDAQ: STGW)'s award-winning network of marketing agencies, SMC's technology empowers marketers by giving them intuitive tools with unique, actionable data. enable you to impact your business. SMC's portfolio of solutions leverages technologies such as generative and predictive artificial intelligence and shared augmented reality to power strategic consumer research, communications and media activation for brands around the world. Understand the cloud at www.stagwellmarketingcloud.com
About Nexen
Nexxen helps advertisers, agencies, publishers, and broadcasters around the world leverage video and connected TV in the ways that make the most sense for them. Nexxen offers a flexible, integrated technology stack consisting of a demand-side platform (DSP), a supply-side platform (SSP), an ad server, and a data management platform (DMP) with advanced and proprietary data at its core. Masu. Our robust capabilities span discovery, planning, activation, measurement, and optimization, and can be used individually or in combination to help partners achieve their goals, no matter how broad or ultra-niche. It is designed to be possible. For more information, please visit www.nexxen.com.
Nexxen's headquarters are Israel Maintain offices in various locations US, Canada, Europe and Asia Pacifictraded on the London Stock Exchange (AIM: NEXN) and Nasdaq (NEXN).
More information is available on the Nexxen Data Platform at www.nexxen.com/nexxen-data-platform.
Forward-looking statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include words such as “expects,” “believes,” “expects,” “intends,” “may,” “could,” “plans,” “estimates,” and other words. identified by similar expressions. However, these words are not the only ways that Nexxen can identify forward-looking statements. All statements contained in this press release that are not of historical fact include, without limitation, statements regarding the benefits associated with the Nexxen/Stagwell partnership and Nexxen's products and platforms, including the Nexxen Data Platform. These statements should be considered forward-looking statements. Your own identity graph. These statements are neither promises nor guarantees, but are subject to known and unknown risks and uncertainties that may cause Nexxen's actual results, performance or achievements to differ materially from the expectations expressed or implied by the forward-looking statements. Contains other important factors that may result. Limited to: negative global economic conditions; Global conflicts and wars, including the current terrorist attacks by Hamas, and wars and hostilities between the two countries. Israel and with Hamas Israel and Hezbollah, and how those situations may adversely affect Nexxen's business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a detailed description of these and other factors that could cause actual results to vary materially, interested parties should refer to the Company's most recent annual report on Form 20-F filed with the Securities and Exchange Commission. You should review the risk factors listed in the report. (www.sec.gov) March 6, 2024. The forward-looking statements made by Nexxen in this press release speak only as of the date of this press release and, except as required by law, Nexxen does not intend to make any forward-looking statements made after the date of this press release. We do not intend to update forward-looking statements.
Nexxen and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States. US And other countries. All other trademarks are the property of their respective owners. The use of the words “partner” or “partnership” in this press release does not imply a legal partner or partnership.
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