The Australian government is pleading for the introduction of a monetization system, arguing that it is difficult to make videos that are engaging, entertaining, and informative without paying for them.
In 2020, we launched rewards programs in the US, UK, Germany, Italy, France, and Spain. It's called Her Creator Fund, and users will be paid a large amount of coins if they reach certain goals with their videos. TikTok has announced that it will give away approximately $1 billion to users who meet certain criteria.
Some creators have revealed that they've made enough money from just one video to pay for two months' worth of rentals. But their Australian counterparts said: Yahoo Finance It's difficult to do this full-time if you don't receive financial support from the app you're creating content for.
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Ben Hutchinson has amassed more than 4 million followers on TikTok, and his videos have garnered tens of millions of views and hundreds of millions of likes. Still, he has to work hard every day to make sure he has a roof over his head.
“It would be a lot easier if you could make money purely from the views you get and not have to worry about brand deals or the whole influencer job,” he said. Yahoo Finance.
Ben said that while doing business with brands is always welcome, it is not a reliable source of income.
“Especially recently, a lot of companies have had their marketing budgets cut, so there aren't as many influencer briefs out there,” he says.
To be eligible for TikTok's Creator Fund, creators must be 18 years or older, have at least 10,000 genuine followers, have at least 100,000 genuine views in the past 30 days, and a community It is a requirement that original content be posted in accordance with the guidelines.
However, the scheme was closed at the end of last year and replaced by the Creativity Programme, which promised to offer “up to 20 times the amount previously offered by the Creators Fund”.
The new program prioritizes “high-quality videos” longer than one minute, and rewards are calculated based on the number of qualifying views and average gross revenue per 1,000 qualifying views. This is based on video engagement, content authenticity, region where the video is viewed, and compliance with our Community Guidelines and Terms of Service.
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Leesa Tessa became an overnight sensation after uploading a 50-part series called Collection of Clips, taking viewers on a journey telling how she discovered her now ex-husband was a “liar” I took him with me. The several-hour series has been viewed more than 430 million times on TikTok.
Her fame spread quickly, with fans offering her free flights and leading brands offering her sponsored content.However, she revealed in an interview She said she only received about $5,000 from TikTok.
Australia's Creators Fund could be 'life-changing'
TikTok's monetization system is similar to that used by YouTube, Facebook, X, and others. But sadly for Australians, it's still not available.
Molly Butland couldn't believe it when she saw a TikTok in which an American creator boasted about how much money he made from a single video.
“At the height of my success on TikTok, I was also a poor college student who had just earned a master's degree,” she said. Yahoo Finance.
“Hypothetically, the Creator Fund could have been life-changing. Money doesn’t solve all problems, but it can help solve some.”
She said content creators put a lot of time and effort into their work. They need to find their niche, receive feedback, analyze data, and constantly come up with ideas for their next video.
The job is difficult without financial stability, but Butland wants to know why TikTok hasn't brought the money to Australia.
“Since the launch of TikTok, Australia's social media space has grown and changed significantly,” she said. Many creators have achieved great success, reaching audiences around the world.
“Australian creators continue to produce great, consistent content that directly benefits TikTok Australia, and it's great to see them getting paid for it.”
This issue may be related to viewership
Another Australian creator, Thomas Sharpe, who has grown his social media presence to include 10 million followers on TikTok, echoed Molly's sentiments, saying it's difficult to be a full-time creator. Told.
“When you meet and talk to American creators and see the revenue they're generating organically, it's very hard to hear, and the feeling of missing out on life-changing revenue is understandable. I want to,” he explained. Yahoo Finance.
“We work hard with brands and we also get YouTube and Facebook revenue, which is great. Here’s where the confusion starts: why do other platforms have ad revenue and TikTok doesn’t have ad revenue? Do we have no income? We feel completely forgotten.”
But Mr Sharp has a hypothesis as to why the fund has not yet arrived in Australia.
“We only have 8.5 million users in Australia, so the ad revenue we get from that is significantly lower. [than the US] So it's understandable why we haven't gotten creator funding yet,” he said.
He had a simple message for TikTok.
“Listen more to creators and help us promote and drive monetization in Australia,” he said.
“Instead of spending hundreds of thousands of dollars on a big event or awards show, why not use that money to use the app in its current form and fairly pay the creators who are currently being used?”
Yahoo Finance has contacted TikTok to ask why the Creativity Program and Creator Fund were not introduced in Australia, but has yet to receive a response.
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