Tillamook, Oregon. – As both its name recognition and product portfolio grow, the Tillamook County Creamery Association announces a new brand platform and campaign.
The farmer-owned cooperative, which produces cheese, ice cream, butter, cream cheese, yogurt, sour cream and frozen foods, called the introduction of the “Extraordinary Dairy” campaign the start of a new era for Tillamook.
The company says its brand platform “encourages dairy lovers not to settle for mediocre dairy products, challenges the status quo in the category, and enhances the brand's reputation for delivering products that are better than expected.” ”.
Tillamook partnered with creative agency Leo Burnett on the campaign, which draws attention to Tillamook's range of dairy products.
“Our brand has grown exponentially over the past few years, from a cult favorite on the West Coast to a household staple in shopping carts, refrigerators, and freezers across the country,” said Kate Boltin, Tillamook's vice president of marketing. It has evolved.” “The time has come for a major advertising refresh and that's exactly what we're aiming to do with this campaign. Bring national attention to our truly exceptional dairy products with a new campaign that's sure to please. Noda.”
The company shared that it has tapped actor and singer Josh Gad for a cross-category omnichannel campaign that uses new TV, online video, audio ads, and out-of-home creative.
“The team at Tillamook has a very healthy passion for dairy products, and we really want to make sure that comes across in our creatives,” said Britt Nolan, president and chief creative officer at Leo Burnett. “We tried to convey the appeal of the brand by making use of the brand's individuality.'' That's what truly sets us apart from other brands in the dairy aisle. The addition of Josh Gad as a vocal talent added to the childlike wonder and whimsical energy we were looking for. ”
Ahead of a new campaign and brand platform, Tillamook has launched whole milk mozzarella, brick cream cheese and select chocolate ice cream collections in 2024.
