Today’s prospective homebuyers are turning to online resources more than ever before. With buyers utilizing the internet in their property selection process, the relevance and need for a robust digital presence in real estate is unquestionable.
Faced with challenges such as “competition from nontraditional market participants” and “competition from new virtual firms,” it’s evident that the battle lines in the real estate sector are now drawn in the digital sand. To navigate this digital arena and claim your stake, you need a skilled ally, a real estate marketing company.
From establishing a commanding online presence to running targeted ads, managing public relations, improving website visibility in Google search results, and much more, real estate marketing companies equip you with the arsenal you need to stand out online. They shoulder the responsibility of your digital marketing while you focus on what you do best – closing deals and growing your business.
However, entrusting this massive responsibility to the wrong hands can lead to not just wasted budgets, but also valuable time. With thousands of real estate marketing companies out there, how do you choose the right one?
We have curated a list of the top 10 real estate marketing companies based on domain expertise, core services, project budgets, hourly rates, and years of experience.
Join us as we reveal the best real estate marketing companies poised to take your online promotion to the next level.
10 Best Real Estate Digital Marketing Agencies for Maximizing Property Exposure
Top
real estate digital marketing agencies
2024
Location: Paramus, NJ
Minimum project size: $1,000+
Avg. Hourly Rate: $100 – $149/hr
SmartSites is a dynamic real estate digital marketing agency that tailors its marketing strategies to real estate agents aiming to increase their sales. Their primary objective is to utilize the power of digital marketing to assist realtors in attracting more clients. What sets them apart from other online marketing firms is their extensive experience in the real estate sector, which allows them to provide comprehensive solutions tailored to the industry’s unique needs.
Their services include website design and development, SEO, and PPC marketing. For website design, SmartSites builds visually impactful, functional websites that draw potential customers in. They recognize the significance of appearance and location, ensuring their designs stand out in the competitive online space. Their SEO strategy uses white hat techniques to achieve a high ranking in search engine result pages, targeting both aesthetic appeal and SEO relevance. With PPC marketing, SmartSites assists in maximizing the revenue from competitive real estate keywords, especially within major metropolitan areas.
A case study of their work with NJ Lux, a leading real estate agent in New Jersey, demonstrated a 63% increase in conversions and a 543% increase in total traffic.
Location: Dallas, TX
Minimum project size: $1,000+
Avg. Hourly Rate: $100 – $149/hr
Thrive is a top-tier real estate digital marketing agency that aims to generate high-quality leads and increase sales for real estate businesses. They provide custom digital marketing services for real estate companies and brokerages. By leveraging SEO, local SEO, social media marketing, and PPC, Thrive aims to create a robust digital presence for real estate agencies.
They also offer web design and development services, creating SEO-optimized, device-responsive websites for real estate brokerages that enhance the customers’ real estate buying experience. In addition to this, their email marketing services aim to connect with new leads and maintain relevance with former clients.
Thrive’s work with HomeFirst, a real estate agency, resulted in a significant increase in qualified leads at an impressive cost per click rate, highlighting their success in the real estate digital marketing space.
Location: Atlanta, GA
Minimum project size: $1,000+
Avg. Hourly Rate: $50 – $99/hr.
Lyfe Marketing, an esteemed Real Estate Digital Marketing Agency, is known for its specialized and data-driven digital marketing solutions catering to the unique requirements of real estate businesses. Established in Atlanta, the firm is recognized for its capacity to generate superior leads and convert them into potential business opportunities.
The team at Lyfe Marketing not only focuses on increasing digital visibility for real estate agents and companies, but also works on establishing a more credible brand image, especially within local communities. They provide an all-encompassing range of services including social media marketing, search engine marketing, email campaigns, and search engine optimization. These strategies are not only designed to boost the digital presence of real estate agencies but also to increase client engagement and establish long-term relationships.
Location: London, United Kingdom
Minimum project size: $1,000+
Avg. Hourly Rate: $100 – $149/hr.
Favoured is a boutique marketing agency based in London, UK. Specializing in advertising, mobile & app marketing, social media marketing, pay per click, web design, and marketing strategy, their particular focus on mobile & app marketing is highly relevant for real estate agencies looking to expand their digital presence on mobile platforms.
Their small but talented team is capable of creating and executing comprehensive marketing strategies that encompass multiple channels, including mobile applications, web design, and various digital marketing techniques. They offer targeted advertising solutions and efficient pay-per-click strategies to ensure optimal resource utilization and maximum ROI for real estate businesses.
Location: Toronto, Canada
Minimum project size: $25,000+
Avg. Hourly Rate: $150 – $199/hr.
Hotspex Media is a Toronto-based media planning and buying agency, offering a broad range of digital marketing services with a primary focus on the real estate industry. With a strong emphasis on media planning and buying, social media marketing, conversion optimization, digital strategy, and marketing strategy, Hotspex Media is known for providing innovative solutions that yield impressive results.
Their dedicated team ensures that the right media strategies are executed to give maximum exposure to their real estate clients. They also specialize in optimizing conversion rates, implementing effective digital strategies, and crafting comprehensive marketing strategies that generate tangible results.
Location: San Francisco, CA
Minimum project size: $1,000+
Avg. Hourly Rate: $100 – $149/hr.
Jives Media, based in San Francisco, is a multifaceted digital marketing agency that excels in providing comprehensive marketing solutions for the real estate industry. With a diverse team of experts, they are adept at tailoring strategies to meet unique business needs. In an industry as competitive as real estate, Jives Media stands out with its balanced service focuses on advertising, branding, pay-per-click, and search engine optimization.
Offering a versatile array of services such as content marketing, email marketing, marketing strategy, and social media marketing, Jives Media is committed to expanding the digital reach of real estate agencies. The agency meticulously crafts its services to ensure that clients have a strong online presence and get the best return on their investment.
Location: Washington, DC
Minimum project size: $25,000+
Avg. Hourly Rate: $200 – $300/hr.
REQ, a dynamic digital marketing agency based in Washington, DC, specializes in advertising, public relations, branding, and search engine optimization for the real estate sector. With a team of highly skilled professionals, REQ aims to offer innovative and impactful digital marketing solutions that cater to the unique needs of real estate businesses.
REQ’s primary strength lies in its ability to seamlessly integrate different facets of digital marketing to provide a holistic approach. Whether it’s creating compelling advertising campaigns, managing public relations, establishing a strong brand identity, or optimizing websites for search engines, REQ ensures that real estate businesses not only achieve their digital marketing goals but also surpass them.
Location: New York, NY
Minimum project size: $100,000+
Avg. Hourly Rate: $200 – $300/hr.
Zerotrillion is a New York-based full-service marketing agency, specializing in advertising, branding, marketing strategy, and public relations. Their services are particularly beneficial for real estate agencies, given their balanced distribution of expertise in key marketing domains.
Their team of industry professionals excels in creating advertising campaigns that resonate with target audiences, building robust brand identities, devising strategic marketing plans, and maintaining positive public relations. As a high-budget, high-impact agency, Zerotrillion ensures their services yield measurable results, increasing visibility, and conversion rates for real estate businesses.
Location: Framingham, MA
Minimum project size: $50,000+
Avg. Hourly Rate: $150 – $199/hr.
CommCreative is a marketing agency based in Framingham, MA, offering a diversified range of services including advertising, digital strategy, marketing strategy, branding, media planning & buying, and web design.
In particular, CommCreative has honed its skill in the real estate sector, ensuring that their services align with the unique marketing needs of this industry. Their strategies are designed to maximize reach and conversions, making them a valuable partner for real estate businesses.
With a team of seasoned professionals, CommCreative takes an integrative approach to digital marketing, combining their expertise in various domains to create a comprehensive and effective marketing plan tailored to each client’s business goals.
Location: Harrisburg, PA
Minimum project size: $1,000+ Avg.
Hourly Rate: $100 – $149/hr.
WebFX is a large marketing firm located in Harrisburg, PA, with a significant focus on Search Engine Optimization (SEO). They provide a broad range of services including advertising, content marketing, email marketing, pay per click, social media marketing, and web development.
Their expertise in SEO is particularly beneficial for real estate agencies aiming to increase their online visibility and rank higher on search engine results pages. WebFX’s team uses the latest SEO techniques and algorithms to boost their clients’ search rankings, driving more organic traffic to their websites and improving conversion rates.
How to select the best real estate digital marketing agency?
In the digitally-driven market, a well-executed digital marketing strategy can be the difference between simply staying afloat and outpacing competition. In fact, as per recent data, 41% of homebuyers’ first step during the buying process was to look at properties online. The choice of the right real estate digital marketing agency is thus not just a strategic business decision, but an investment in your business’s future growth.
Selecting the right agency is not merely about outsourcing tasks; it is about partnering with an expert who understands your market, goals, and customer base. Key factors to consider include the agency’s track record in the real estate sector, their expertise in various digital marketing channels, and their capacity to provide measurable results. An effective agency will approach your business needs strategically, aiming to generate high-quality leads that convert to sales.
Investing in a real estate digital marketing agency is not an expense, but an investment. A study by Google and Loopnet revealed that 80% of recent tenants and investors used online channels to support their real estate decisions. With the right agency, real estate businesses can tap into the power of digital marketing to not only reach potential clients but also build lasting relationships that drive growth.
Explore Top Real Estate Digital Marketing Agencies Across the U.S.
Our Agency Hub details premier digital marketing agencies in key U.S. cities and states that specialize in the real estate sector. These agencies are adept at crafting tailored marketing strategies that effectively target home buyers and sellers, leveraging the latest digital tools to maximize reach and engagement. If you’re a real estate professional looking to enhance your online presence and drive property sales, these agencies have the expertise you need. Explore our comprehensive listings:
Frequently Asked Questions
Why should I use a digital marketing agency for my real estate business?
Digital marketing agencies specialize in promoting businesses online and reaching targeted audiences more effectively. They can help real estate businesses increase their visibility, attract more potential customers, and ultimately drive more sales. Services like SEO, social media marketing, content marketing, and PPC can greatly help your business thrive in the digital space.
How much does it cost to hire a digital marketing agency? The cost of hiring a digital marketing agency varies widely based on the services you need, the size of your business, and the agency’s reputation and location. Some agencies charge per project, while others may have hourly rates or monthly retainers. It’s important to discuss pricing and expectations upfront to find a service that fits your budget.
How long does it take to see results from digital marketing?
Digital marketing is often a long-term investment. While some tactics like PPC can give immediate results, others like SEO and content marketing usually take several months to show significant improvement. The exact timeframe depends on your goals, the current state of your online presence, and the strategies used by the agency.
What is SEO and how can it benefit my real estate business?
SEO, or Search Engine Optimization, is the process of improving your website’s visibility on search engines like Google. For real estate businesses, good SEO can mean appearing in searches when potential clients are looking for homes or real estate services in your area, leading to increased web traffic and potential business.
I already have a website. Why do I need a digital marketing agency?
Having a website is just the first step. A digital marketing agency can optimize your website for search engines, improve its design, create engaging content, and promote it through various digital channels. They can help turn your website into a powerful tool for attracting and converting potential customers.
About the Author and Expert Reviewer
Writer
Dan Atkins is a renowned SEO specialist and digital marketing consultant, recognized for boosting small business visibility online. With expertise in AdWords, ecommerce, and social media optimization, he has collaborated with numerous agencies, enhancing B2B lead generation strategies. His hands-on consulting experience empowers him to impart advanced insights and innovative tactics to his readers.
Expert Reviewer
