summary
- Webtoons use engaging and unique marketing strategies such as memes and reels to attract fans to new titles.
- Webtoons effectively promote both popular and emerging series with an active and entertaining presence on social media.
- Manga apps like Manga Plus can learn from webtoons' successful marketing strategies to compete with manga globally.
web comics steadily but surely Overtaking popular manga apps like boy jump And the key to this platform's success is actually its genius marketing. Recently, popular apps like Manga Plus have been revolutionizing their services with new subscription plans, while Korean-owned platforms like Webtoon have been cornering the market with unique marketing strategies and social media presence. continues to dominate.
Webtoon's marketing genius was best encapsulated in this reel recently on Webtoon's official English-language Instagram account, promoting one of its newest romance comics: Aesop's Romance.In addition to being Funny and relatable, this reel makes it abundantly clear what kind of trope the series is centered around. A manga that directly targets the lovers' fans from the enemy's fans.
In this way, the webtoon marketing method is Makes it easier for fans to discover new titles We'll also let you know exactly what to expect from the series. The platform actively promotes not only the most popular series, but also rising stars such as: Aesop's Romance Maintain your social media presence in a unique and engaging way. Social media is the lifeblood of every modern business.
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Webtoon marketing proves why the app is successful
Webtoon, Tapas, Tappeetoon draws readers into the title through engaging marketing
According to data published by Sensor Tower, the world's most profitable manga apps in 2023 were Piccoma, LINE Manga, and Webtoon. these, Webtoon was the most popular app in the US, Tapas and Tappytoon ranked second and third. The success of these apps shows that manga continues to grow in popularity, but a look at the social media handles of these platforms reveals clear differences from popular Japanese manga apps. .
Webtoons typically promote their titles in unconventional ways, such as by using memes or compressed summary videos. Promoting certain tropes usually has the same effect as attracting new readers to a new series. Meanwhile, other popular manga apps like Tapas and Tappytoon almost regularly deliver gorgeous animated trailers and visuals that are not only visually appealing but also informative in terms of the plot and characters of the series in question. doing. For the most popular titles, these platforms often release new animated trailers for each new season.
However, Shonen Jump and other manga platforms such as Kodansha and Shueisha Don't promote yourself or the title too much. Aside from having significantly lower social media followings, these manga platforms don't post regularly, nor do their posts stand out as particularly engaging or particularly shareable. .
Shonen Jump videos are primarily made in Japanese, which limits their appeal to Western audiences.
The only saving grace for Shonen Jump are the trailers shared on the platform's YouTube channel. But these videos go beyond colorful visuals and catchy music. Usually there is not much information about the content of the series itself, and will not be shared across different social media platforms. Additionally, Shonen Jump videos are primarily produced in Japanese, limiting their appeal to Western audiences.
Manga apps can learn from the success of webtoons
Overall, despite the huge catalog of titles to choose from, Webtoon's smart marketing allows even lesser-known titles to compete against some of the platform's most popular series such as Omniscient Reader and True Beauty You are given a chance. Webtoons always encourage readers to try new series, thereby retaining users beyond the most popular titles.
Japanese manga apps undoubtedly have just as many great stories waiting to be explored, and perhaps if manga apps take over the world's pages, these series may have a better chance of competing. not. web comicsapproach and began marketing more effectively to Western audiences. While manga is already quite popular outside of Japan, apps like Manga Plus may need to adapt to changing times to compete with manga's ever-increasing global popularity.
