CHICAGO—Kretschmer Premium Meats & Cheese, a Smithfield Foods company, on May 17 launched a new marketing campaign to promote its deli meat and cheese products and launched two new deli meat products. announced.
Capitalizing on consumer trends towards “spicy” (sweet and spicy) flavor profiles, processors have announced the launch of “sweet and spicy fusion” product innovations. Kretschmer introduced lemon and cracked pepper turkey breast and spiced pineapple ham as part of its “Made for More” promotion.
According to the company, “Spiced Pineapple Ham'' features a pepper-splattered profile that blends with the sweetness of pineapple ham, while “Lemon & Cracked Pepper Turkey'' emphasizes citrus and zesty notes with a peppery flavor. is said to be enhanced. In addition to meeting consumer demand for spicy flavors, the new product is also gluten- and MSG-free.
“These two new bold flavors from Kretschmer really demonstrate the breadth of our premium deli line,” said Talbert. “We are excited to add these to our portfolio and further grow our ‘behind the glass’ products with unique and on-trend flavors.”
The new products support Kretschmer's new integrated marketing campaign, with the taglines “Made for More” and “Don't just make sandwiches,” to move beyond sandwiches and promote the brand as a component of recipes. It emphasizes the versatility of the deli meat brand. The company said that while other deli brands may focus solely on sandwiches, “Kretschmer is built to be more than that.”
Lauren Talbert, Senior Director, Kretschmer, Smithfield Foods. This campaign highlights how we stand out among our deli competitors. That means venturing away from sliced bread and doing whatever you can with high-quality meats and cheeses. Plus, it's time to think about more than just sandwiches. ”
The campaign is supported by a series of commercials and recipe promotions, in-store information and images across social media platforms.
