Love Island 2023 finalist Whitney Adebayo is said to have rejected six figure brand deals as she left the villa to return to her old job selling wigs.
Love Island star Whitney Adebayo is said to have gone back to her old job after leaving the villa, not being tempted by a contract with a major brand.
She appeared on the latest series of the hit ITV2 show and made it to the final with boyfriend Lorcan Nowacki. However, 26-year-old Whitney returned to the UK and she turned down the huge offer. Unlike many of her co-stars, the London-based actress was not seduced by her endorsements, which she believed she wanted to return to selling wigs.
Whitney shared a screenshot of a message from HLD Talent CEO Hannah Holland that made a surprising confession. She writes: “We did not accept a six-figure brand deal…Instead, we developed a long-term strategy and carefully selected the campaigns that best suited Whitney, keeping Whitney's specialness and personality at its core.”
“One of the key focuses is Whitney's intellectual property, and while you may not see the words 'Whitney signs deal with 6 figure brand', 'Whitney Adebayo's first Islanders-focused You can see the words 'We are relaunching the wig brand with our fellow islanders for the campaign.'” About the black community with the islanders.
“This campaign is quite simply special. The value of a talent is not measured by a brand. Understand that. As Whitney put it in her own words, 'I am a 5-year-old in the hair industry. It's a beautiful art, it's not just a hair, it's a complex that slips into the daily lives of many people, and it's my goal to shed light on this world as it deserves. .
“Time’s up, this is what I’ve been putting up with… Tomorrow I’m releasing @cchairnco’s full YouTube. Going live on 20/11/23. This is the queens they refused to see We're so proud to be part of YouTube's relaunch on November 20, 2023. There are still a few things that will be released this year or early next year!”
Whitney's brand CC Hair (short for Candy Corner) offers wigs, closures, and accessories. Her products include both real and synthetic hair, and feature styles that blend hairline and skin. The TV star started her business while she was attending college. She recently revealed why she started her own brand.
Speaking to goalkeeper Barry on the Saving Grace podcast, Whitney said: I started Candy Corner when I was a sophomore in college. The goal was to break down the traditional beauty standards and social status ingrained in the hair industry and build a community that truly comes together to support each other through their love of hair. ”
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