TikTok stars wanted to be taken seriously in 2018. A year after Musical.ly became his TikTok and catapulted creators to mainstream fame, he now wants to start making money from the videos they make.
Javi Luna, a TikTok creator with 4 million followers, said, “On YouTube, you get paid for views, but on TikTok, you don't get paid for views at the moment.'' BBC.
For the most part, TikTok doesn't offer creators a way to make money on the platform. Creators can sign sponsorship or brand deals for individual posts, but they must do so without TikTok's help. A select few TikTok creators can also earn money through tipping on their live streams, but that doesn't cover the most popular parts of the app. The lack of monetization options could make it harder for TikTok to retain top talent, leading popular creators like Brendan Robert, who already has nearly 3 million followers, to direct their fans to their YouTube accounts, where it's much easier to make money, after all.
Currently, TikTok has ads, but none like YouTube, which places ads directly on creators' videos and gives them a cut of the revenue. Monetizing on TikTok is difficult because his videos don't exceed 60 seconds, and placing long ads in front of videos ruins the fast-paced experience. The company is “primarily focused on providing great experiences for our community and is exploring various opportunities to create value for our brand partners,” a TikTok representative said. The Verge. The representative did not say whether programs like AdSense would be introduced to TikTok.
“TikTok is a platform for creative, fun, and positive experiences,” a representative said. “The most successful brands are those that embrace the creativity and authenticity of the TikTok community.”
“It will take some time before this system becomes operational.”
Currently, TikTokers (as they call themselves) still rely on other ways to make money, such as tips and brand deals. Jacob Pace, CEO of content company Flighthouse, said discussions among industry players strongly suggest that TikTok will support native advertising on the platform in an effort to retain creators. . Pace said it's important for creators to earn money directly to keep them on the app, and TikTok executives know that. There is a never-ending battle for the place of top creators, and at the heart of that battle is whether people can be compensated financially.
“It will take some time for this system to become operational,” Pace argued. “As someone who has a channel on TikTok and works with creators, we all want to monetize it, and I think we absolutely will.”
As silly videos turn into jobs, monetization goes from a bonus to a necessity. That's why YouTube remains the gold standard for creators to earn money, followed closely by Twitch and Facebook. Twitch, Facebook, and YouTube allow creators to make money directly from ad revenue, while the latter two options allow them to earn recurring payments through a subscription model. YouTube and Facebook take his 45% of the revenue from the video and give his 55% to the creator. Twitch accounts for his 50% of most creators.
“We want TikTok's monetization program to be similar to YouTube.”
All of this is much simpler than what TikTok currently offers. Influencers do not earn advertising revenue on the platform for their posts, but they can work with brands for sponsorships and sell products through the app's integrated commerce tools. This is a growing part of his online creatorship, but it's not as simple as his AdSense program on YouTube. I hope the pace will change as well.
“I think YouTube did that in a very smart way,” Pace said. “I want TikTok's monetization program to be like YouTube. I've heard that some people use TikTok like YouTube, but some people compare it more to YouTube than Instagram. I hear there are.”
The “creators” who make money through TikTok include musicians and their labels. Lil Nas there are a lot of. Labels are now turning to TikTok to generate buzz in a way they can't on other platforms. This helps record labels monetize, but not for individual creators.
If TikTok doesn't find a solution for creators, it could face the fate of another popular short-form video app, Vine. Vine never found a way to pay creators, and as a result creators went to YouTube.
“When you create a video, you're going to the people who are most excited about what you're doing and see the most potential for your brand. That includes paying them. ,” Pace said. “TikTok wants to be the YouTube of short-form format. It could replace Snapchat or Instagram, but it has to help creators.”
