Button, the leading choice for deep linking and affiliate, creator, and social traffic optimization, has announced that its Publisher Link Optimization solution is now available in the Amazon Publisher Services (APS) Connections Marketplace.
Button's link optimization technology helps publishers optimize monetization of their existing affiliate traffic from Amazon by combining AI, intentional and explicit routing, and deep linking technology. Button's Publisher Link Optimization solution helps increase buyer conversions by optimizing the end-user experience and click-to-purchase. Button has observed up to a 40% increase in affiliate revenue for publishers.
Existing APS publishers can seamlessly implement Button with no development effort directly through the APS Connections Marketplace or by contacting publisher-team@usebutton.com.
“At Button, we are working to improve the digital marketplace where content and commerce overlap by optimizing links to drive higher ROI and a better customer experience,” he said. michael giaconi, CEO and co-founder of Button, said: “Joining the APS Connections Marketplace represents a major step forward in our mission to build a better internet powered by commerce.”
“By expanding our retail media offerings to include third-party vendors like Button in the Connections Marketplace, we're excited about the increased commerce value they bring to publishers,” he said. Scott Siegler, Director of Products and Technology at APS. “Buttons will help publishers enhance their retail media monetization strategies, with a special focus on optimizing conversions across affiliate link traffic, including Amazon. This will improve the customer experience and increase brand advertising. Cost efficiency is optimized.”
