The company created this new position in response to a recent surge in demand for dedicated digital marketing campaigns and to ensure the production of high-quality content for clients across the STEM industries.
She joined Stone Junction five years ago as an account executive and has been involved in the development of digital marketing services during her tenure, which has included overseeing the agency's own digital rebranding in Q1 2024.
Digital marketing has become a popular choice for businesses in recent years. In 2023, digital marketing spend in the UK is expected to reach £29.6 billion, up 11% compared to 2022.
“There is huge potential for growth in this business area, which is great for us, as well as many of our customers and prospects,” explains Stephanie. “Companies can now access digital marketing and PR services from a single, specialist STEM agency, leveraging integrated campaigns that cover all aspects of their marketing, from content creation to optimization.”
As digital marketing continues to be favored by businesses, features such as AI are playing a major role in digital media creation, with 94% of digital marketers already using AI in their campaigns, according to Statista. While AI-developed media is useful, it does affect quality, but this issue was addressed by Google's March update, which prioritized human-created content over AI-created content in search.
She also explained that “Digital skill development is a key part of this new role, enabling staff across the agency to deliver better SEO projects and keep abreast of trends such as AI and the recent Google core updates. Training is essential for people at all levels of the business, allowing us to maximise new business opportunities whilst consulting with clients.”
