It's no surprise that marketers are drawn to email marketing, a cost-effective, proven strategy. The average ROI for email campaigns is 4002%, resulting in a return of $42 for every dollar spent. With over 306 billion emails sent and received every day, marketers need to make their email marketing tactics highly targeted to take advantage of this profitable strategy.
With billions of emails flying across the web every day, marketers can't continue to stick to the status quo and expect the same results from their email campaigns. Today's buyers are more discerning and want hyper-relevant, personalized interactions that speak directly to their pain points and problems.
Coupled with an influx of software and solutions that automate this more mundane aspect of a demand generation staple, modern email marketers are shifting their focus to leveraging intent data and leveraging new metrics to nurture leads.
In this special report, we explore the changing landscape of email marketing, focusing on:
- The most effective strategies for email marketing campaigns, including subscriber segmentation and personalization.
- How organizations can improve and enhance their databases while staying compliant with a privacy environment that seems to be constantly changing.
- Tools and technology to enhance your email campaigns and make them more targetable and relevant.
- Successful B2B companies leverage content strategy to create stand-out campaigns that drive further brand interaction.
