Product updates will enable advertisers and publishers to automate and leverage data.
Transparency, AI, etc.
new york, May 29, 2024 /PRNewswire/ — Rakuten Advertisingis the world's leading affiliate marketing network. Affiliate Intelligence Vision: Focused on expanding the use of data and AI to aid human intelligence, Affiliate Intelligence is an ongoing effort to drive growth in advertiser-publisher relationships and deliver superior campaign performance with solutions based on innovative insights and strong industry partnerships.
“Affiliate Intelligence is changing the way we think about innovation, products, partnerships and more,” Nick StamosCEO of Rakuten Advertising, said: “Affiliate marketing has always been an industry that relies on networks and relationships. Affiliate Intelligence helps the industry thrive by leveraging technology to build the human side of the business, creating the strongest possible relationships between advertisers and publishers.”
As part of the Affiliate Intelligence initiative, Rakuten Advertising's products will receive a number of AI-powered upgrades and enhancements over the coming months. These innovations, which enable advertisers and publishers to more efficiently manage their affiliate programs and optimize the value of their affiliate investments, include:
Audience Engine
- Performance reporting and API upgrades will enable greater automation, campaign transparency and analytics for advertisers and publishers.
- An API for publishers to consolidate and monitor their commissioned offers and receive alerts when the offers change.
In addition to the technology updates, several new major publishers have integrated into Audience Engine, including YouTube, Rakuten Rewards and Capital One Shopping, with other major publishers expected to join soon, including RetailMeNot, Klarna, Vox and New York Magazine.
Affiliate Conversion Journey
- Paid placement overlay for advertisers and publishers to understand the impact of placement across purchase touchpoints.
- Promo code overlay monitors the effectiveness of promotions on purchase touchpoints and conversion journeys.
- Enhanced customization of Publisher Taxonomy feature.
- Comparing average order value (AOV) by conversion journey.
Discovering Partnerships
- The new “Top Categories” provides advertisers with category and publisher search term recommendations based on commission and revenue potential.
- The new Product Feed Gap tool leverages AI to identify missed opportunities and recommend the best publisher partners to sell those untapped products.
- The AI-driven search capabilities have been expanded to address queries beyond categories and products to searches by brand and audience.
Rakuten Advertising has integrated AI technology across its product suite, including predictive analytics for affiliate campaigns, personalized matchmaking, and real-time compliance monitoring. The company continues to invest heavily in AI and will soon offer capabilities such as automated anomaly detection and resolution, and chat-based generative AI reporting tools.
“AI is at the core of innovation in affiliate marketing,” said Stamos. “As our Affiliate Intelligence initiative expands, our clients will experience industry-changing products and capabilities from our continued commitment to investing in AI.”
Partner with the VP of Data Science to lead future AI strategy and development Justin SmithRakuten Advertising is Ben Cox Cox will fill the newly created role of vice president of AI strategy and operations. Cox will guide clients and partners on best practices for leveraging AI tools and oversee the company's adoption and use of AI technology. Cox brings deep expertise to Rakuten Advertising as founder of AI strategy firm Ragnarok Research and author of the book, “The Future of AI.” Responsible Machine Learning.
Learn more about Rakuten Advertising's vision for Affiliate Intelligence and its AI-driven product suite for affiliate marketing here. Rakuten Advertising.
About Rakuten Advertising
Rakuten Advertising provides performance-driven, brand-driven and user-centric advertising solutions to help the world's top brands connect with unique, engaged audiences from first impression to final sale. Backed by industry-leading technology, global media properties and the largest network of high-quality partners, Rakuten Advertising uses data and experience to develop strategies and advertising experiences that drive engagement, sales, loyalty and more.
An industry leader since its inception, Rakuten Advertising is a division of Rakuten Group Inc. (4755: Tokyo), a leading global internet services company, and is headquartered in San Mateo, California. CaliforniaWe have offices across EMEA, APAC, LATAM and North America. Rakuten Advertising.com.
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Source: Rakuten Advertising
