London, May 30, 2024 April 18, 2020 /PRNewswire/ — Movable Ink, the AI-powered content personalization platform, today announced a partnership with Astrid & Miyu, the UK's fastest growing jewelry brand known for revolutionizing the jewelry experience.
The collaboration is aimed at enhancing various aspects of the brand, including its recently launched bespoke necklace service.Story Chain' allows customers to create personalized welded charm necklaces.
Movable Ink technology enables Astrid & Miyu to deliver personalized email communications at scale and deliver one-to-one customer experiences with over 8 billion creative variations of the “Story Chain” necklace.
Movable Ink develops revenue-generating campaigns for some of the world's largest retail brands, and its partnership with Astrid & Miyu, who share a passion for innovation and hyper-personalization, marks another important milestone in its continued expansion across the EMEA region.
“At Astrid & Miyu, we aim to revolutionize the jewelry experience by seamlessly blending online and offline services,” said Lucy Chemish“Movable Ink's personalization features provide a new level of customization for our shoppers, further enhancing their shopping experience,” said one of the CRM heads, Movable Ink.
“We are thrilled to be working with Astrid & Miyu, a brand that shares our unwavering commitment to delivering exceptional, personalized experiences.” Matt LionAstrid is vice president of sales EMEA at Movable Ink. “By leveraging our technology, Astrid and Miyu will not only be able to enhance their customer experience, but will also be able to empower their customers to create truly unique and meaningful jewelry.”
About Movable Ink
Movable Ink personalizes every customer engagement through automation and artificial intelligence. The world's most innovative brands rely on Movable Ink to maximize revenue, streamline workflows, and deliver optimal customer experiences. Headquartered in New York City With over 500 employees, Movable Ink serves customers around the world. North America, Central America, Europe, Australiaand Japan.
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About Astrid and Miyu
The brand has grown significantly over the past 18 months and now has 20 stores. London It has expanded to New York and offers services such as piercing, welding and fine line tattooing, as well as running several concessions including pop-ups in Selfridges, Harrods and Bicester Village.
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