This dynamic marketing services company customizes strategies and budgets for many different types of businesses, so no client is without limitations.
In business today, many companies specialise in their services or the sector they target, but broadening their horizons can create greater profits and AdlinX Ltd, a dynamic dual-threat client services business, is a perfect example of this.
“Our business is split between providing a comprehensive digital marketing service to all sectors and generating new leads for law firms,” asserts director and shareholder Mark Carpenter. Manchester-based AdlinX has grown from a simple start-up into a business with seven-figure annual turnover in less than 12 months, so Carpenter has reason to be proud.
As a company, AdlinX has gone through several transitions, starting as an insurance broker specializing in the legal field, then adding an insurance claims business, and finally, the crown jewel, developing into a “full-service” digital marketing agency serving “all business types” and offering top-notch web design, social media management, lead generation, SEO and marketing solutions, Carpenter explains.
Typically, successful business models are defined by either a unique product or service or best-in-class delivery and customer experience, but in AdlinX’s case, it’s a combination of all of the above.
The company's digital marketing division has a team of marketing professionals with 30 years of marketing experience under their belt, and its business model is “based on sharing risk with clients,” Carpenter says. “Campaigns are customized to individual audiences and budgets, and set-up costs are low, allowing all types of clients to test campaigns with minimal risk.”
While digital marketing campaigns are often costly and therefore more prevalent among larger corporations with greater spending capacity, AdlinX offers small businesses looking to dip their toes into the world of digital marketing a low-risk, budget-friendly option, opening up the possibility of attracting new, more engaged customers.
However, Carpenter asserts that AdlinX is a company that caters to all types of businesses, regardless of size or how much they spend: “We invite all businesses, big or small, to join us on our business journey. We are committed to listening to your goals and helping you achieve them effectively and within your budget.”
Of course, as the company was focused on a non-discriminatory approach to customer scale especially in terms of digital marketing, market differentiation was an initial challenge but was overcome with an effective personalised and targeted approach.
As a result, the number of enterprise clients across the board has skyrocketed, and Carpenter says the challenge going forward is “to scale” to meet this exponential interest. “Our business plan is to reach a wider audience with our unique message,” he asserts. It's this growing client demand that's why he's confident about the company's “growth potential,” which he calls “exciting,” and why he sees AdlinX becoming “a top five UK digital marketing agency with a broad, diverse and loyal client base” in the next five years.
So, given AdlinX's diverse customer base and services, and its open-minded approach to how it approaches business, what leadership lessons has Carpenter learned from running such a company? “Listening carefully to what our customers need and delivering on that leads to high levels of satisfaction for both customers and staff. The business is there for everyone to enjoy.”
So, cheers to AdlinX, the digital marketing experts who help all kinds of businesses…
