Randy Budnikas: Digital Marketing Director
It is a resource for all JMU faculty and staff with questions or projects related to the JMU website (jmu.edu), JMU email marketing, or the JMU mobile app.
- To ensure quality, we run automated and manual tests on our web pages on a regular basis.
- Perform advanced analytics on your website and email marketing data.
- Approve and publish your Google Tag Manager configuration changes.
- Lead the design initiative for the jmu.edu website and JMU email marketing to deliver an effective experience for all consumers of JMU content.
- Ensure all JMU websites adhere to the branding standards set forth in the Identity Guide.
- Approve the purchase of your website domain.
- Set up the official JMU podcast feed in your central JMU iTunes account.
- Manages the j.mu and beingthechange.org domains
- Create and manage shortened URLs, QR codes and redirects
- Prioritize and delegate projects and tasks to your digital marketing team.
Lee Ayres: Digital Experience Engineer
A resource for all JMU faculty and staff to determine effective email and web campaign strategy and execution.
- By email
- Assist with structuring strategic emails and writing email copy for specific departments.
- Work with Advancement Training staff to help JMU faculty learn email best practices and systems.
- Analyze the quality and brand consistency of your outgoing emails.
- Use email analysis and research to improve the effectiveness of email communications and interpret those analyses for JMU faculty and staff.
- Run A/B tests on your emails to understand your audience's behavior.
- Design effective and flexible email templates.
- Digital Experience Engineers do not:
- Create, verify, or maintain lists (except in special circumstances)
- For the web
- Provides site-specific website analytics reports.
- Regularly audit high-priority websites to ensure quality and effectiveness.
- Perform routine maintenance tasks for your web pages.
- Design, build and maintain specific departmental websites.
- Ensures website owners adhere to JMU brand guidelines and web best practices.
Need help? Lee holds regular working sessions. These sessions are most productive when you have a specific goal, project, or learning objective in mind. Find out more and schedule a session.
