You might think the world of social media is slowing down, but Instagram and TikTok are just starting to introduce brand new features, tools, and updates to help you engage with your audience, promote your content, and drive sales.
From new monetization options on TikTok to expanded search ads on Instagram, two of your favorite social media platforms have some brand new and exciting updates.
TikTok offers more monetization options through expansion of “Series”
return March 2023TikTok launched “Series” as a way for creators to monetize their content and make money by creating exclusive paid content for their top fans.
When the series first launched, it was only available to a select few creators, but now TikTok has opened the door for more creators, brands, and businesses to earn revenue directly through the platform.
So who can enroll in the Series program? Starting June 6, 2023, creators in certain regions will be able to join the program if they meet the following criteria: These requirements:
• You must be 18 years of age or older
• Have an account that is at least 30 days old
• Have more than 10,000 followers
• Have posted 3 public videos in the past 30 days
• At least 1,000 authentic video views in the past 30 days
Once you meet the requirements, you'll be able to share a collection of premium content that your viewers and top fans can purchase. A collection can contain up to 80 videos, each up to 20 minutes long.
It makes it easy to monetize your content on TikTok by providing you with the opportunity to tap into additional revenue streams.
The ability to create longer-form videos through series allows brands and businesses to use this as an opportunity to provide their dedicated fans with content that wouldn't be accessible through shorter videos.
This can include detailed product breakdowns, shopping events, exclusive discount codes, and more to encourage fans to purchase your content.
TikTok Academy offers courses to help you take your content creation to the next level
Want to level up your content marketing? TikTok Academy has added new resources to help brands, businesses, and marketers get the most out of the platform.
The platform was initially TikTok Academy When it launched in October last year, there were only two courses available, but now the platform has 17 courses live, with five more recently added.
According to TikTok, the learning experience is designed to help brands and agencies of all shapes and sizes leverage TikTok for Business through topics ranging from TikTok basics to helping brands and businesses convert audiences into shoppers.
If you’re a small business or brand looking to dip your toe into the world of TikTok marketing but aren’t quite sure where to start, TikTok Academy can help you hone your marketing skills and increase audience engagement.
Let's take a look at some Latest Additions Visit TikTok Academy:
• TikTok Basics: We'll dive into TikTok's three-part framework for running efficient and effective marketing campaigns through Ads Manager.
• Developing a constant engagement strategy: We build a strong and engaging presence on TikTok through a holistic approach that incorporates paid, organic and creator-driven content.
• Creative Code: Learn 6 best practices for creating TikTok content that gets attention and produces results.
• Lead generation: Use TikTok to generate leads for your brand or business and turn your engaged audience into valuable customers.
• Celebrating diverse cultures on TikTok: Learn how to engage with multicultural audiences from authentic TikTok creators.
Instagram is testing a new AI chatbot in DMs
Diving into the Instagram world, Meta has been testing and building a new AI chat option that lets you ask an AI chatbot a series of questions within a DM chat thread.
App Researcher Alessandro Paluzzi He shared the feature on Twitter, which lets users choose from 30 different AI characters to find the one they most identify with.
You can ask the AI system any question and get tips and advice on how to write a compelling message for your audience. As shown in the example above, by typing @ai in a DM thread, you will launch an AI chatbot that is ready to answer your questions at any time.
So how can brands and businesses take advantage of this feature once it rolls out globally? If you get a ton of questions in your Instagram DMs and don't have the time to answer them all individually, you can use the AI chatbot to send quick and easy messages and choose a specific tone from 30 options that best suits your brand.
New search ad placements coming to Instagram
You already know how important SEO has become on social media. More and more people are using social media platforms instead of Google to find new products and services.
Now, Instagram appears to be capitalizing on social SEO by expanding the ability for brands to show ads and promotions based on keywords used in searches directly through the platform.
Marketers, brands and businesses will be able to create and run Instagram search ads and use third-party social management platforms (such as Plann) to provide full-service ad creation, analytics and insights through their respective platforms.
This means you don't have to go directly through the native Instagram platform to run search ads or get detailed insights into their performance – instead, you can get insights into your campaign performance in the third-party platform you use to schedule and manage your content.
Are you ready to boost your social media success?
Looking for an all-in-one content creation suite that lets you easily manage your social media channels? From developing your strategy and designing your graphics to saving plug-and-play hashtag sets, you'll find everything you need right inside Plann.
continue, Get your free 7-day trial of Plann Plus. If you don't like it, you can still use Plann for free.
