The recent merger of Stockton-based Yellow Box Marketing, led by managing director Brad Johnson, and Middlesbrough's Blend Digital, founded by James Rees, the current winner of the Tees Business Best New Entrepreneur award, brings together two people with nearly 40 years' combined experience in the marketing industry.
Brad and James have known each other for almost a decade and it was the perfect time to bring together the expertise of their employees and embark on a joint journey to make Yellowbox the go-to digital marketing agency in the North East.
The merger of the two companies and recent rebranding under the Yellowbox umbrella has allowed for the rapid launch of the 360 service, enabling small and medium-sized businesses to tap into the skill set of the Yellowbox team and use it as their own outsourced marketing department, which is already delivering amazing results for their clients.
“The 360 service was born out of our clients’ frustration with having to negotiate with multiple agencies for different services, with information getting lost in translation,” says Brad.
“Clients usually don't have the time to hold multiple agencies accountable and know if they're doing a good job. Yellowbox has a team of 13 digital marketing experts and clients can access one of them depending on their campaign requirements.
“So whether you need a new website built and SEO or a social media advertising campaign that requires photography, videography and email follow-up, our in-house team can take care of it all.”
The lack of interconnectivity between different marketing channels and the use of multiple agencies are common frustrations faced by small businesses.
“Many agencies tend to focus on just one aspect of digital marketing and ignore the others,” James explains.
“Yellowbox’s 360-degree approach ensures that clients have access to all the digital marketing services they need based on their current requirements and goals.
“With the flexibility to see all digital marketing channels, we can more effectively help our clients grow.”
A 360-degree solution in digital marketing refers to a comprehensive approach that covers every aspect of a company’s online presence and marketing efforts.
This includes various digital marketing channels such as website design, search engine optimization (SEO), pay-per-click (PPC), advertising, social media marketing, videography, photography, email marketing, and more.
Yellowbox's 360-degree solution provides a flexible view of digital marketing channels and services, ensuring businesses have all the tools and strategies they need to succeed in the digital space.
“This is a service that historically has only been offered by larger agencies,” Brad continues.
“Yellowbox has a team of experienced professionals who can provide a similar service combined with a personalised and cost-effective approach, ensuring clients receive a bespoke solution tailored to their specific needs.”
“One of the key benefits of Yellowbox’s 360-degree service is its affordability,” says James, “allowing clients the flexibility to choose the services they need without being tied down to a fixed package.”
“This approach not only saves costs, but also allows for better strategic planning and resource allocation. It's cheaper than hiring your own marketing manager.”
Brad adds: “The simplest explanation is that we're outsourcing our marketing department to save costs while still maintaining an in-house, personalized approach.”
An example of this approach can be seen in the case of one particular client, where James explains: “The PPC agency they were using claimed 'we're doing great, focus on other things', but after thoroughly investigating their operations we found they were simply accounting for PPC sales from other channels.
“They were already ranking highly in Google organic search for many keywords, but were also actively bidding on those same keywords in PPC.
“As a result, we were seeing increased revenue from PPC but at the same time losing money on organic search. The agency claimed they were doing the job right, but in reality their approach was flawed.
“What we want to tell people now is that if you don’t have someone who is keeping an eye on all the channels for you and your business, your agency is going to be selfish towards that single channel. That’s not right and it can ultimately limit the growth of your business.
“Yellowbox is dedicated to understanding how individual digital marketing channels connect, interact and support each other.”
Yellowbox's commitment to providing excellent service is reflected in over 10 years of delivering quality work and over 100 five-star reviews.
“James and I share a common goal of helping small businesses succeed in the digital age,” Brad concludes, “Our merger and the launch of our 360 Digital Marketing Services marks the start of an exciting new chapter where our passion for helping takes precedence over monetary reward.
“Yellowbox is more than just a marketing agency. We're partners in our clients' success.”
In a world where digital presence is more important than ever, Yellowbox is leading the way.
Yellow Box Marketing
