Furniture World News Desk June 4, 2024
Mattress brand Therapedic International is aggressively promoting its latest enhancements and assets through its digital marketing platform PromoBoxx to support its dealer network amid a continuing weak retail environment.
The company emphasizes the value and importance of connecting with consumers along their path to purchase. As part of its commitment to innovation and dealer success, Therapedic was the first in the mattress industry to offer PromoBoxx to its entire dealer network in 2019, and this powerful marketing tool has always been offered free of charge to partners.
By loading the platform with high-quality brand assets that users can schedule posts to automatically or manually, Therapedic minimizes the time and resources dealers spend on digital content to reach end consumers, freeing up dealers’ time for more strategic, higher-value activities towards running and growing their business.
Recently, Therapedic has made significant enhancements to its platform.
- Additional individual campaigns to provide more targeted marketing opportunities
- Automated campaigns to streamline your marketing process
- We combine different content types to cater to different needs and preferences.
- We've reorganized assets into easy-to-digest buckets to make it easier for dealers to find and use the resources they need.
- A sample updated monthly content calendar to save your dealers time and effort in planning their marketing activities
- Communicate new content to dealers in a consistent and timely manner
As a result, data from the Therapedic dealer platform showed significant growth in digital marketing compared to the same period last year.
- 147% increase in overall monthly activity
- 129% increase in monthly organic campaign activity on Facebook
- 224% increase in monthly organic campaign activity on Instagram
- 154% increase in monthly automated shares on Facebook
- 225% increase in monthly auto shares on Instagram
“PromoBoxx is a premier digital marketing platform designed to simplify and enhance retailers' local marketing efforts. By providing free access to the platform, our dealers will be able to run high-quality, on-brand marketing campaigns that are customized to effectively reach their local customers across multiple channels, including social media, email marketing and digital advertising,” said Susan Mattes, vice president of brand relations at Therapedic International.
About Therapedic
Therapedic has more than 60 years of experience as a manufacturer of mattresses and sleep accessories. With operations on six continents and over 50 licensed products under the Therapedic brand label, the company is recognized as a top 10 mattress brand. In addition to major distribution channels including the top 100 retailers, Therapedic bed top products are sold exclusively through Bed Bath & Beyond.
