At the core of this innovation is the Forest AI engine, which includes the Spruce model, known for its effective use in email engagement optimization (EEO), and ListFit, the only tool to provide insight into customer email inbox behavior. Future models, currently in development, include Oak and Eucalyptus, which provide innovative scoring on the accuracy and predictability of customer engagement, helping marketers ensure their marketing campaigns reach the right people at the right time. Additionally, the new models offer unparalleled flexibility, allowing customers to choose the inputs and models that best suit their unique needs and goals.
Key features and benefits:
1. Enhanced decision-making:
Predictive Analytics: Leverage 700+ million pieces of historical email address data from 160+ enterprise partners to predict future patterns and inform strategic decisions.
Anomaly detection: Proactively detect and address unexpected opportunities or issues in your email lists.
2. Improve campaign performance:
Send time optimization: Determine when customers are most likely to respond to your messages based on real human engagement across your customer base.
Personalized engagement: Improve user experience by tailoring content to each individual based on their past interactions.
3. Increased ROI:
Customer Lifetime Value (CLTV) Modeling: Identify and prioritize high-value segments to get the most out of your marketing efforts.
Churn Prediction: Proactively identifies signs of declining engagement, allowing marketers to specifically engage with customers to retain them.
4. Robust Data Management:
Historical Data Analysis: Leverage long-term data and weight it appropriately to gain deeper and more accurate insights into consumer behavior.
Data decay analysis: Maintain data health and implement effective refresh strategies.
Customer benefits:
Accurate Prediction: Accurately predict customer behavior and improve marketing effectiveness.
Enhanced targeting: Allows for more personalized and effective marketing campaigns.
Compliance and Data Quality: Ensure high data accuracy and adherence to privacy regulations.
Customizable solution: You have the flexibility to choose inputs and models to suit your specific marketing needs and goals.
About AudiencePoint:
AudiencePoint is focused on helping digital marketers maximize revenue through predictive and actionable customer engagement insights. Developed with data from 160+ enterprise senders and the analysis of over 2 billion inboxes over the past decade, AudiencePoint's solutions deliver unmatched precision and effectiveness in email marketing.
To learn more about AudiencePoint and its innovative solutions, please visit www.audiencepoint.com or [email protected].
Media Contact
Ian MortonAudiencePoint Inc., 1 844-692-8343, [email protected]www.audiencepoint.com
Source: AudiencePoint inc.
