Finding new ideas for email marketing campaigns can be hard, even for experienced marketers. It requires careful planning and a strategy based on smaller goals that will help you reach your long-term objectives.
Plus, no email marketing campaign is perfect, and there's always room for improvement. Every aspect of your email, from the subject line to the body of your email, can be optimized to improve the performance of your campaign.
Here are some unique email marketing ideas that can help you grow your business.
17 Email Marketing Ideas to Grow Your Business:
1. Test your subject lines
Subject lines are crucial to the success of your email marketing campaigns. In fact, 47% of email recipients People tend to rely solely on the subject line to decide whether or not to open an email, so there are a few tools you can use to help you craft a great subject line: schedule and Send a checkThese tools analyze your email subject lines and give you a score accordingly.
2. Build a strong subscriber base
For an email marketing campaign, you first need a list of people to send emails to. Your goal should be to build a database of email newsletter subscribers before you start your email marketing campaign. If you already have a list of newsletter subscribers, you can start with that list.
However, if you haven't done so already, consider creating a form to allow your website visitors to sign up for emails. This process may take some time, but you'll need to wait until you have a list of subscribers. It's not advisable to buy email lists from third parties as this can damage your brand reputation.
3. Use the recipient's name in the subject line
The subject line of your email is one of the most important factors that affect your open rates. Therefore, it makes sense to personalize it as much as possible. One of the best ways to do that is to include the recipient's name. This can be done by adding a personalization token in your email marketing automation tool.
4. Use your real name in the From field
It's a good idea to use a real name in the From field instead of a brand name – receiving an email from a real person feels more personalized and familiar. Employee name Complete the sender field.
For example, Buffer uses employees' names in the sender field of emails.
5. Incentivize sign-ups
To get more people to sign up for your email list, you need to offer them some kind of incentive. It can be something simple like access to premium content, a free eBook, or a discount on a product.
6. Segment your email list
You should focus on segmenting your email list so that your subscribers feel more connected to your emails.
Understand where your audience is in the buyer's journey and segment them accordingly into different lists so you can better customize your emails and transition them smoothly from one stage of the journey to the next.
7. Use strong words
Your subject line should motivate your readers to open your email. You can use power words like “On Sale Now”, “Today Only”, “% Off” etc. At the same time, you should be careful not to overuse these words and come off as too promotional.
8. Keep forms short
Let's be honest, filling out long forms is a huge pain, and every time you add a field to a form, it makes it less likely that users will complete it.
Therefore, it is important to keep your forms as short as possible and only ask for essential information – avoid information like phone numbers if you are asking for information related to newsletter subscriptions.
9. A/B test your subject lines
One of the best ways to get your subject lines just right is to run A/B tests. This way, you can determine what works best for your email list. Optimized subject lines also help improve open rates.
But subject lines aren't the only thing you should A/B test: try split testing every aspect of your email, including the body of the email, CTAs, social buttons, and more, to optimize your campaign.
10. Choose your email marketing platform carefully
of Email Marketing Platform The platform you use can make a huge difference in the effectiveness of your email marketing campaigns. Some of the most popular platforms are: Mailchimp, Klaviyoand Active Campaign.
You should do your research and choose a platform based on the size of your email list and your budget.
11. Use preview text
Many email clients allow you to display preview text next to the subject line. If you don't specify a preview line, the content of your email will be displayed there. If you leave this field blank, you'll miss a great opportunity to grab your recipient's attention.
Notice how Grammarly uses preview text: after an appealing subject line, the preview text mentions that you can see your unique statistics right inside the email, which piques your recipient's interest and encourages them to open your email.
12. Avoid capital letters in subject lines
Capitalization helps grab the recipient's attention, but it should be done in moderation. Capitalizing entire words can make people think the email is promotional or spam. Additionally, capitalizing entire subject lines can trip up spam filters, which can damage your brand's reputation.
13. Use emojis
Emojis are a great addition to a conversation and can also help increase the open rate of your emails. Adding emojis to your subject line can make your email seem more casual and fun.
14. Optimize for mobile
about 46% of all email opens Emails are sent from mobile, and if you don't optimize your emails for mobile, users are likely to abandon your emails due to a poor experience.
Every aspect of your email should be optimized for clarity on mobile screens: make sure the text is large enough to read and leave enough space for thumb scrolling.
Most email marketing platforms will do this automatically, but always double-check before sending.
TripAdvisor optimizes their emails for mobile to make them easy for subscribers to read.
Source: TripAdvisor.com
15. Keep it short and simple
Whether you are writing a subject line or the body of your email, try to keep everything concise and concise. It should be concise so that the recipient does not have to spend a lot of time understanding the content.
Additionally, long pieces of text appear even longer on mobile. Looking at a wall of text can be pretty unpleasant on mobile.
When it comes to subject lines, short ones will be fully visible to your subscribers, while long ones will be partially hidden and lose their effectiveness.
Remember that an email is not a blog post: every sentence in an email should get to the point and have a clear purpose. If it doesn't serve a purpose, it should be removed.
16. Include a call to action
Every email needs a call-to-action (CTA), which encourages the reader to take a specific action after reading the email. This action can be something simple, like forwarding the email or buying a product.
For best results, try to place your CTAs in multiple locations within your email. You should also design your CTAs to be eye-catching, their color should contrast with the background color of your email, and the text placed on the CTA button should entice readers to click.
Notice how Wyzowl places the “Read More” button more prominently than the rest of the email.
Source: wyzowl.com
17. Consider email automation
To simplify your email marketing, try using email automation, also known as drip sequences, which send a series of emails to your subscribers based on specific triggers.
This not only automates the process of email sending but also helps move subscribers smoothly through your sales funnel.
Email triggers can be birthdays, purchases, abandoned carts, etc. When these events are triggered, the corresponding emails are sent to the subscribers. For example, Sephora sends emails when a product purchased by a customer is out of stock. To boost sales, the company sends emails to customers with discount offers for the same product.
Images Courtesy: Sail Through
Final thoughts
Email marketing is a highly effective way of marketing your brand and has a high ROI if done right. You need to create compelling subject lines that will grab your subscribers' attention. This will increase your open rates.
write High-quality content Adding CTAs in the body of your email and placing them at the right places will also increase your ROI. Email automation can also help you get the most out of your email marketing.
About the Author
Writer
With over 15 years of experience in content marketing, Werner founded Influencer Marketing Hub in 2016. He grew the platform to 5 million monthly visitors and become the go-to site for brand marketers around the world. Due to his efforts, the company was acquired in 2020. Additionally, Werner's expertise has been recognized by leading marketing and technology publications such as Forbes, TechCrunch, BBC, and Wired.
