By 2024, the iGaming industry will experience rapid growth, with a market size exceeding $100.89 billion, reflecting the dynamic development of the online gaming sector.
In the first half of 2024, the size of the iGaming market is expected to exceed $100.89 billion, indicating the rapid development of the online gaming industry. It is no secret that this is one of the most attractive revenue segments today. Some people work on casino sites, while others earn through affiliate programs (AP).
In simple terms, you promote the establishment, invite new members there and receive rewards. You can be a representative of a company or an individual to cooperate with the gambling club. (In this report, we will only consider the virtual space and will not cover land-based establishments.)
The most important question is: where do I get traffic and how can I make money using AP? First, we need to define traffic. Traffic is users who came to your online casino thanks to the information you provided, such as a video, an image, or a mention in a podcast. Let's explain this in more detail.
To increase your revenue from traffic, you can join one of our partner networks. We recommend Revenuelab. Special tools on the site make it easy to manage your finances, place ads, collect and view statistics. You can join the network as an affiliate or advertiser. More details about this company are given below.
Effective traffic sources
Effective traffic sources
Today we will look at some effective traffic sources. An affiliate's goal is to attract as many new visitors as possible. Therefore, you need to choose the most effective and profitable way to promote a particular gambling establishment. We recommend trying all methods to get the best results in a short period of time.
Popunder. These are windows that pop up when you visit a website. This may be annoying, but this type of advertising has proven to be very effective. The main thing to remember is that popunders are demanding in design and layout. If the window is not stylish and attractive, it will be closed quickly.
Try to place your offers so that they do not look spammy. For example, a brief description of the starting bonus, a description of free spins, an invitation to participate in a promotion, an offer of a gift in honor of a holiday, etc. It is desirable that the window is not intrusive and does not interfere with the user's work. There is no need to exaggerate values. The data must be up-to-date.
Push advertising. These are ads that appear on the user's screen and look like messages from social media or messengers. It gives the impression that it is something important and most often reads it. Of course, advanced users disable and ban push ads (PA), but as practice shows, most users still receive such ads. This is often used in sportsbooks.
Some people are skeptical of PA, but statistics show the opposite: PA receives more than $1.45 billion in traffic per week. Don't scare people with such messages. It's best to send them in rare cases with a concrete offer, so they're more likely to click on the link.
Native advertising. Such ads will not be rejected, as they are unobtrusive and match the theme of the place where they are located. The advantage of such ads is that users trust the information provided and do not feel deceived. The disadvantage is that such ads will not appear in places that are not related to the gambling industry. However, we must not forget that there are a large number of activities related to gambling.
For example, a soccer fan visits the Premier League website to check the schedule of upcoming matches. He or she immediately sees an ad offering to place a bet on the upcoming match with one of the bookmakers (this is your offer). Such banners and ads are usually unobtrusive and unobtrusive.
Social media. Advertisements are usually placed on websites and advertising platforms, but it's also a good idea to replicate your advertising material on social media, since potential players spend a lot of time on these sites. You don't need to create your own content for FB, Instagram or Twitter – it's enough to simply insert a link to your site or someone else's.
With the help of social media (SM) you can increase your traffic legally. This is a valid method. The key is to have a promoted account with many subscribers. The size of your audience is important, so you need to work on increasing the popularity of your page on the Internet or on your blog. Be sure to read the SM rules of conduct so that you don't get blocked by bookmaker ads.
Revenuelab Platform
It is a platform dedicated to iGaming, an affiliate network. You only need one account to increase your earnings. You can track your performance, analyze and make decisions based on reliable data. Revenuelab specialists will help you find the right offer for your traffic source. You can do it yourself on the site using filters. If any problems arise, you will be assigned a personal manager who will solve them personally. Automatic financial reconciliation is another advantage of Revenuelab.
