upGrad, one of the largest integrated learning, skill acquisition and workforce development majors in Asia, and Social Panga, an integrated creative and digital marketing agency with offices in Bangalore, Delhi/NCR, Mumbai and Dubai, announced a groundbreaking two-day on-site immersive training for learners who have completed their Advanced Digital Marketing and Communications Certificate from MICA Ahmedabad, commencing July 2024.
This unique experience is scheduled to launch with the first Bengaluru class in July 2024 and will cover cities like Delhi and Mumbai in August and September respectively. This is the first of its kind opportunity offered by the Indian skilling leader and is tailored to facilitate valuable face-to-face interaction with industry experts and provide instant feedback on their ideas. When it comes to expanding the workforce, industry reports predict marketing to emerge as the top function with a 70% growth rate.
The hands-on approach aims to hone learners' skills and establish a solid foundation for sustained success in the digital marketing field.
Commenting on the partnership: Himanshu Arora, Co-founder, Social Panga & The Yellow Shutter “This collaboration is really exciting and we are keen to combine our academic and industry expertise. As an agency, we are driven by a commitment to continuous improvement and through this effort we aim to contribute to the industry and nurture future talent. MICA has a history of producing excellent talent, some of which are now part of the Panga team. We are keen to strengthen this collaboration by sharing our wealth of industry experience gained from working with top brands.”
This training not only showcases and recognizes problem-solving skills, but also fosters mentorship connections and builds valuable networks, enriching the learning journey and improving outcomes. Learners also gain insight into potential career paths and first-hand experience to understand company culture.
“Experiential learning is in high demand by professionals and freshers alike owing to its interactive nature and enabling learning in an authentic environment. We have developed a new age reverse engineering pedagogy in collaboration with MICA Ahmedabad to ensure that the skills acquired during the program are market ready. Hence, this comprehensive add-on will only propel precision learning and stronger applied training.” Said Mayank Kumar, Co-Founder and MD, upGrad; “In fact, every 10 minutes in FY24 a learner signs up for a digital marketing program (free and paid) on our platform, and year-on-year sign-ups have remained strong and will continue to surge,” he said. He concluded.
On completion of the course, students will receive a joint certificate issued by upGrad and Social Panga, certifying their expertise and training in digital marketing and AI.
-Based on press release
