Nimble, a social sales and marketing CRM, has added email sequences to its product lineup, which helps nurture leads with a series of strategically personalized emails. The new feature complements Nimble CRM's existing features and is said to help streamline time-consuming tasks such as prospecting on LinkedIn, enriching data, and building targeted outreach lists.
According to Nimble, some of the benefits of email sequences include:
- Accelerate outbound lead generation and prospecting Along with “robust” segmentation capabilities
- Streamlined Lead Management One that does not require manual intervention.
- Automate repetitive tasks Send emails, schedule follow-ups, log sales activities, and more
- Improve sales processes and increase productivity It is based on data-driven insights like email replies, opens, clicks, bounce rates, and more.
“Nimble is revolutionizing the way business teams connect with customers, qualify leads, and close deals,” said Jon Ferrara, CEO of Nimble CRM, in a statement. “Streamlining key tasks like LinkedIn prospecting through automated follow-up emails not only saves time, but also improves the quality of interactions. Nimble's new Email Sequences allows teams to automatically send a series of emails triggered by recipient actions like email opens and pre-defined timelines. This innovation increases productivity, enhances lead management, drives meaningful customer interactions, and enables our clients to scale their outreach efficiently and effectively.”
