The digital marketing industry is one of the industries with the highest remote work availability. … [+]
Digital marketing is steadily gaining momentum in 2024, according to a recent report.
According to U.S. data analyzed in the National Bureau of Economic Research's 2022 Remote Work Survey, the business and financial operations sector (which includes marketing) ranks as the second most popular industry in which remote work can be found. The proportion of professionals within this sector classified as remote or hybrid remote has more than tripled since 2019 (pre-pandemic), second only to the technology industry.
Why you should get a high paying job in digital marketing
Marketing is a multi-billion dollar industry worldwide. Three areas of marketing in particular are the most popular and profitable:
- Content marketing (valued at $72 billion)
- Public relations (worth $107 billion)
- Influencer marketing ($16.4 billion)
An interesting thing to note is that two of the categories on this list tend to be more digitally focused: content marketing and influencer marketing, both of which rely primarily on tools such as social media platforms.
Considering the fact that digital marketing is one of the top 10 skills that will be most in demand in 2024, and that the demand for marketing professional skills (especially managers) is skyrocketing by 6% according to the BLS, it certainly makes sense why the digital marketing industry is one of the most highly valued and highly paid in the business sector.
Of course, this is driven by new technologies such as powerful AI tools, allowing marketers to leverage audience analytics to create more attention-grabbing content than ever before.
The digital marketing industry aims to reach audiences wherever they are online through email, social media, Google, online ads, and more, making it an even more viable industry to find remote jobs without sacrificing your salary.
10 Highest Paying Remote Digital Marketing Jobs in 2024
Below is a list of 10 high-paying (i.e., salaries significantly higher than the median U.S. worker earnings of $59,540 in the fourth quarter of 2023) remote jobs in the digital marketing industry. Average salaries are based on data from Salary.com.
- Remote Social Media Manager (average salary: $115,780)
- Remote Brand Marketing Manager (average salary: $121,403)
- Remote Content Marketing Manager (average salary: $126,028)
- Influencer – can be based anywhere in the world depending on focus (average salary $66,909)
- Remote Influencer Marketing Manager (average salary: $116,773)
- Remote Digital/SEO Marketing Consultant (Average Salary: $83,385)
- Remote Chief Marketing Officer (Average Salary: $360,672)
- Remote UX/UI Designer (Average Salary: $145,821)
- Remote Digital Marketing Manager (average salary: $124,718)
- Remote Digital Marketing Director (average salary: $190,656)
How to get a high paying job in digital marketing
If you're thinking about breaking into the digital marketing industry, we have good news for you: it's much easier to break into this career path today than it was a few years ago. While a bachelor's degree in psychology, communications, marketing, or business is an advantage, you don't necessarily need one to start a marketing job.
Thanks to online learning, you can complete these courses at your own time and pace and easily kick-start your career with job-ready digital marketing skills.
Some courses and online training offered by HubSpot, Semrush, Meta, Coursera, etc. are completely free, including the certificate you receive at the end. Other courses and training require some investment, but are not as expensive, time-consuming, or debt-inducing as paying for a degree. You'll learn practical skills in SEO, PPC (pay-per-click), Google Analytics, graphic design, social media management and advertising, and more.
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The majority of remote digital marketing jobs pay more than the average salary in the United States.
Regardless of what digital marketing career you choose, to be successful you'll need some core soft skills, including strong communication skills (this is pretty obvious, since it's the essence of marketing), ingenious problem-solving and creativity, leadership skills, and a strong customer focus. Work on developing these skills, using marketing technology, and upskilling with online certifications to ensure you're taken seriously by employers and land that remote job of your dreams.
