Indianapolis, June 18, 2024–(BUSINESS WIRE)–PERQ, the leading innovator of digital marketing solutions for the multifamily industry, announces enhancements to its Digital Marketing Platform for Google Business Profiles (GBPs) designed to revolutionize how Property Management Companies (PMCs) manage their GBPs, attracting qualified renters and streamlining the tour scheduling process.
“We're excited to bring this capability to the multifamily industry. We've seen how consumers use Google and want to help PMCs leverage their Google Business Profile to maximize their lead potential, increase free leads and reduce cost per lease,” said Scott Hill, CEO of PERQ.
In today's digital environment, it's essential that the GBP is well optimized to attract and convert potential renters. With over 90% of consumers using Google to find local businesses, PMCs need to leverage the power of their GBP to stand out in a competitive market. PERQ's solution for GBP comes with automation capabilities that enhance PMC's GBP, making it a magnet for leads and leases.
This comprehensive suite of tools builds on the existing GBP functionality that PERQ customers are familiar with, maximizing the impact of your Google Business Profile with the following features:
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Tour Scheduling: PERQ’s innovative “Book Now” button, the only one of its kind in multifamily, allows potential renters to begin the tour scheduling process directly from Google Search and Maps.
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Posts: PERQ automates the creation of engaging, hyper-local content specific to your community. These fresh, informative posts will help you rank higher in local searches and attract waves of qualified renters who are actively searching for apartments.
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Real-time Pricing and Availability: PERQ seamlessly integrates with your existing property management system so your listings always display accurate floorplan pricing, availability, and offers.
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Actionable Insights: PERQ helps you make data-driven decisions with comprehensive reporting capabilities. Track impressions, engagement (website visits, call clicks, “Book Now” usage), lead generation, tour conversions, plus discover top search keywords to optimize your GBP and maximize your ROI.
“Since using PERQ's Google Business Profile tool, our leasing team has seen a significant increase in the number of qualified leads they receive from Google,” adds Jenny Richards, Director of Marketing at Gene B. Glick Company.[今すぐ予約]”The Button was a game changer, allowing potential renters to begin the tour scheduling process directly from Google Search and Maps. This streamlines the process for both us and our renters, resulting in more tours and ultimately more low-cost lease deals.”
PERQ's GBP solution will be officially launched at the 2024 NAA Apartmentalize conference in Philadelphia, PA, June 19-21, 2024. Attendees are encouraged to visit PERQ's booth #2349 to learn more about the solution and explore how PERQ's digital marketing platform can elevate their marketing strategies. Apartmentalize attendees can also hear from PERQ during a panel discussion titled “Taking Control of Lead Generation with an On-Demand Advertising Strategy” on Wednesday, June 19.
About PERQ
PERQ is a digital marketing platform that helps PMCs achieve high occupancy rates with less effort and cost. With tools like PPC advertising, website lead capture, cross-channel conversational AI, nurture automation, and the only Google Business Profile tour scheduler for multifamily, PERQ helps PMCs become powerful leasing magnets and generate more high-quality leads from free sources. PMCs using PERQ capture more qualified leads, achieve higher conversions, reduce cost per lead and lease, and save time for overburdened marketers and on-site teams. Currently, over 150 PMCs use PERQ to attract, engage, and close more leasing prospects.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240618528102/en/
contact address
For more information, please contact PERQ CMO, Maribeth Ross at mross@perq.com.
