Job title: Digital Marketing Manager
Location: Los Angeles, California
Reports to: Marketing Director
Job Summary
Working under the guidance of the Marketing Director, the Digital Marketing Manager will play a key role in supporting the marketing team and leading specific artist campaigns. This position requires a blend of creativity, strategic thinking and strong organizational skills. The ideal candidate will be proactive, detail-oriented and able to work in a fast-paced, dynamic environment.
Primary Responsibilities
- Campaign development and execution:
- Develop detailed rollout and release plans for artist projects, ensuring a strategic and consistent approach for assigned artists.
- Executes marketing planning and development, coordinating all elements to ensure timely and effective launches for assigned artists.
- We work directly with artists and their management teams to support and enhance their marketing efforts.
- Analysis and Strategy:
- Analyze and interpret data from artists’ social media, advertising and promotional efforts to inform marketing strategies.
- Coordinate and assist with the planning and execution of various artist activations and events.
- Create and develop strategies to grow the email list for Rostrum Records and our artists.
- Content Creation and Social Media:
- Develop and launch social media tools such as flyers, banners, visual clips and release assets.
- Maintain and distribute a monthly newsletter.
- Research and share relevant social media trends that apply to artist marketing strategies.
- Assist with maintaining and updating Artists' DSPs and social media pages
- Budget Management:
- Under the guidance of the Marketing Director, you will manage the marketing budget for various campaigns.
- Monitors and reports budget expenditures to ensure cost-effective use of resources.
- Support and coordination:
- Provide general support to the Marketing Director, Creative Services, Catalogue and Production teams.
- You will be responsible for creating marketing documents and decks, managing calendars, and administrative tasks such as invoicing, expenses, and billing.'
- Update and distribute weekly artist reports and one-sheets.
Qualifications
- 4+ years of marketing experience in the music or entertainment industry preferred.
- Deep understanding of digital marketing, social media platforms and trends.
- Proficient in using marketing tools and software such as Adobe Creative Suite, Hootsuite, Mailchimp, and Google Analytics.
- Familiar with using DSP and social platform backends including Spotify for Artists, Apple Music for Artists, Meta for Business, etc.
- Excellent communication, organizational and multitasking skills.
- Ability to work independently and collaboratively in a team environment.
- Passionate about the music and entertainment industry.
Salary: $60,000-$70,000
Please send your resume to jobs@rostrumrecords.com.
