Anthony Catalano's View Media Group (VMG) and Century 21 have teamed up to revolutionize digital marketing in the real estate sector.
The collaboration will see VMG’s Acquire platform integrated with Century 21’s proprietary CRM, eSales.
Acquire is VMG’s custom performance marketing solution that is white-labeled and fully integrated within a residential agent’s digital ecosystem to automate vendor campaigns, agent branding campaigns, property management and recruiting campaigns.
This marks the first time Acquire has embedded its platform directly into its clients' CRM, delivering a full suite of capabilities to Century 21 agents and offices within their own environment. The collaboration, branded as C21 Edge, will provide a listing advantage to Century 21 agents across Australia and New Zealand.
C21 Edge’s multi-channel reach amplifies audience engagement through a media strategy that includes social, display and native advertising across static and video formats.
Simply put, VMG says it provides end-to-end digital marketing automation that runs from the eSales CRM environment at the click of a button, generating campaign data, customer insights, leads and ratings back into the CRM.
Trent Casonmanaging director of View Media Group's residential division, said C21 Edge delivers a level of advanced digital marketing never before offered as a push-button solution.
“Our account partner team will be actively participating in Century 21's office network to serve and support agents at the office level as the campaign unfolds,” he said.
“C21 Edge provides a true listing advantage for the Century 21 agent community and offers vendors a level of sophistication and targeting that was previously only possible by teaming with larger budgets.
“Helping CENTURY 21 consolidate and leverage the vast amount of vendor paid advertising that flows through their network and pass all of the benefits back to CENTURY 21's agents and master brand is something we are extremely proud of and aligns perfectly with VMG's philosophy of building our agents' businesses on the foundation of vendor paid advertising.”
VMG's partnership with Century 21 follows the appointment of five new leaders at VMG. Cian Rowlands As MD of Financial Services, he will oversee the partnership between VMG and ANZ and be responsible for building out securities services.
Damon Pesaro As Chief Product Officer, he will oversee the group's product strategy and development.
Jordi Catalano He will move from the role of Chief Product Officer to the role of Director of Consumer Services and Marketplaces.
Barry Bowles He has been appointed Director of Digital and Data for the entire View Media group and will lead the company's digital and data strategy.
Emily Rayner He will oversee content for VMG and as Head of Content will initially focus on content strategy for view.com.au.
reference: Catalano's View Media Group appoints five leaders
