Email marketing automation uses mass emails to attract potential customers to your brand. If your business goal is to reach more people in an effective, direct and economical way, implementing this resource (and including it in your digital strategy) is fundamental.
But the market is so extensive that to help you find the best option for your needs, we've compiled a list of 13 best email marketing tools based on the ratings of 40 industry experts (among them, we've highlighted sponsored options from our Marketing4eCommerce partners and marked them with a ⭐). ECOMTECH GUIDE 2024The Spanish version is available for free download.
These are the 13 best email marketing automation tools for eCommerce.
- Easy Mailing⭐
- HubSpot
- Connectiv
- Klaviyo
- Salesmango
- Intuit Mailchimp
- Active Campaign
- Marketing Cloud Account Engagement (Pardot)
- Selligent
- Active Trail
- Brevo
- Akumba Mile
- Mail Relay
Easymailing is an email marketing automation platform designed to simplify and enhance the marketing strategy of e-commerce businesses. Its simple and intuitive interface allows users to efficiently create and automate email campaigns. What's more, it also offers personalized support in Spanish to ensure a seamless experience.
It also allows direct integration with WordPress or the creation of custom integrations through API.Notable among its features are responsive and customizable templates and forms, campaign management, statistics collection and analysis, automatic emails when new content is added to your website, sending welcome messages, abandoned cart recovery, ability to share the results of your email marketing campaigns on Facebook, Twitter and RSS feeds for a 360-degree strategy.
- Established in: 2020
- Country: Spain
HubSpot It offers an all-in-one solution that lets you write and publish blog posts, create landing pages, send mass emails, and more.
The service includes all the tools and integrations customers need for marketing, sales, content management, customer service, and operations. Marketing Hub brings your tools and sales teams together in one platform to organize your tasks and optimize your results.
- Established in: 2006
- Country: united states of america
Connectif is a platform specialized in e-commerce that helps stores increase sales by personalizing customer experiences in real time with the help of artificial intelligence across various channels such as email, web, recommendations, push notifications, and A/B/X testing.
It has a native API and integrates with your e-commerce platform within 15 minutes, automatically syncing all user, browsing, and sales data.
- Established in: 2018
- Country: Spain
This tool allows you to combine unlimited customer data with over 350 integrations and automate personalized communications via SMS and email.
It generates a comprehensive database including customer profiles, transactions, browsing history, support tickets, website events, and SMS, all updated in real-time, allowing for lightning-fast segmentation.
They offer a 60-day free trial that includes technical support, up to 500 email sends, and 250 contacts.
- Established in: 2012
- Country: America
The project offers features such as RFM analysis, campaign and customer data automation, automated mobile marketing, product recommendation engine based on user behavior and transaction preferences, Facebook ads integration, website visitor tracking, automated sales chat, dynamic and customizable web content, and more.
Three subscription plans are offered: Growth, Professional, and Enterprise, with pricing tailored to each client's needs.
- Established in: 2011
- Country: Poland
Intuit Mailchimp is one of the most popular email marketing platforms in the world because it's incredibly easy to use, offers a variety of free features, and has over 300 integrations.
There are a variety of email templates available, or you can create your own with the help of the Creative Assistant, which also shows you designs based on your brand.
It enables A/B testing, pop-up form creation, landing page creation, intelligent email sending, analytics, stats and report visualization, and much more.
- Established in: 2001
- Country: united states of america
Active Campaign teeth Automating the Customer Experience A platform that offers hundreds of libraries Pre-engineered automation combine Email Marketing, Marketing Automation, CRM, Machine Learning It provides powerful cross-channel orchestration, segmentation, and personalization.
nevertheless No design or web development knowledge required. To create an advanced email marketing circuit, you'll need to follow a series of steps and watch a few tutorials. Once you've signed up, you'll be able to enable site tracking, import and segment your contacts, create automations, and create and manage sales funnels if you want.
It can integrate with over 870 different apps, including CRM software, landing pages, content management systems like WordPress, integration tools like Zapier, e-commerce stores like Shopify, etc. It offers four subscription plans ranging from 7.35 to 136.07 euros per month, and the features of each plan vary depending on the type of business you have. E-commerce, B2B, B2C.
- Established in: 2003
- Country: united states of america
Marketing Cloud Account EngagementFormerly known as Pardot, B2B Marketing Automation Platform This solution from Salesforce offers a variety of tools, including lead generators, the creation of landing pages and custom forms, personalized email sends, search campaigns (integration of Salesforce and Google AdWords accounts), personalizing the customer buying experience, and generating reports to calculate return on investment (ROI).
They offer four different plans starting from 1,250 euros per month.
- Established in: 2006
- Country: united states of america
Selligent Marketing Cloud is a large-scale B2C Brands Engage with consumers across email, mobile, social media, web and print. Designed for marketers, the platform Data Management and Omnichannel Communications For behavioral targeting. Powered by rules-based logic and AI-based machine learningThe software increases engagement levels and creates hyper-personalized experiences. Return on Investment result.
- Established in: 2008
- Country: Belgium
Featuring predefined templates for creating professional email campaigns, popups, SMS sends, and abandoned cart recovery via WhatsApp, ActiveTrail stands out for its powerful editor and ease of use.
You can try it for free for 30 days, after which plans start at 8 euros per month for unlimited emails to up to 500 contacts (there's a special offer for up to 50% off when you use the code joinus50).
- Established in: 2004
- Country: Israel
Brevo (formerly Sendinblue) An all-in-one SaaS solution for relational marketing. According to the company's website, the name change is from Email Marketing Tools to A comprehensive CRM platformWe offer a cloud-based software package that includes: It has features like email marketing, marketing automation, list management, landing pages, Facebook ads, chat, retargeting, SMS and WhatsApp campaigns, free CRM and more.
Founded in France, the company has more than 500,000 customers worldwide and offers services in six languages, including Spanish.
Unlike other solutions like Mailchimp, Brevo Unlimited Contacts Even the free version makes GDPR compliance easy with advanced contact and consent management, servers located in France, and multiple list sign-up forms.
- Established in: 2012
- Country: France
Akumba Mile was founded in 2012 as a tool that allows customers to generate newsletters and send transactional emails and SMS in a simple and intuitive way through an easy-to-use interface. Email automation allows you to create flows where emails are sent only to subscribers who meet one or more criteria based on their interactions with your campaigns. It also allows bulk emailing to your entire subscriber list, allowing you to create campaigns that best suit your goals. Newsletter, RSSautoresponders, A/B testing, and more.
Features 850 customizable and responsive templates, Drag and Drop Email Editor, Landing Pages, Forms, and Integrations Analytics, WordPress, Prestashop, Shopify, WooCommerce, Facebook, Zapier, and many more Sending SMS Campaigns and the SMS API For integration into applications, Sending transactional emails, 24/7 customer service and support.
When it comes to price, you can choose the best option. Pay by the number of subscribers you have or by the amount of content you send each monthPlan prices start from 21 euros per month (up to 20,000 sends per month).ifetime Free Plan It allows up to 250 subscribers and 2,000 sends.
- Established in: 2013
- Country: Spain
Mail Relay is an email marketing tool. Define your goals and Analyze campaign results Adjust your strategy. You'll be provided with a range of metrics, including KPIs like how many subscribers opened and clicked on your emails, as well as data on the hours, days, and geographic locations of these interactions.
this Spanish ToolsCreated in 2001, very simple Newsletter Editorunique IP and Algorithms Improve email deliverability, contact segmentation, testing, and sending automation.
the Free versionallows you to send up to 80,000 emails per month for free, manage up to 20,000 contacts, create newsletters, send emails, manage and analyze lists, etc. Pricing depends on the number of monthly sends and starts from 48 euros for every 100,000 emails.
- Established in: 2004
- Country: Spain
Other tools to know about
It would be unfair not to mention other great, comprehensive and useful email marketing automation tools that might be the solution for your needs. So, below we list in alphabetical order the ones you should know about: Acrelia, Aweber, Benchmark, Braze, Campaign Monitor, Carts Guru, Cheetah Digital, Constant Contact, ContHub.io, Customer.io, Doppler, Drift, e-Goi, Efor, eMailChef, GetResponse, Getshow, Houzz Pro, Icontact, LeadBi, Mad Mimi, MailerLite, Mailjet, Mailmodo, Mailmunch, Mailpro, Marketo, MDirector, Neored, Omnisend, Oracle, Perfit, Probance, Rapidmail, Sabarcane (formerly Mailify), SendGrid, Sendpulse, Splio, Spotler, Tripolis (formerly Webpower), and Vertical Response.
Images: ChatGPT and Canva.
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