Reddit is a powerful social network for connecting with like-minded people, discussing ideas and opinions, and of course sharing great content that the community finds useful. Launched in June 2005, Reddit has over 430 million monthly active users and receives an average of 30 billion page views per month.
when Correct usageReddit can drive a ton of traffic back to your site. Correct usage Because if you don't follow the rules and guidelines of the subreddit you join, you'll be flagged by moderators and, in extreme cases, banned.
If you're unfamiliar with Reddit, there are a few things you should know before getting started.
Notes: If you’re already familiar with Reddit, you can skip this section and move on to our list of the best marketing subreddits.
Common Reddit terms
- Subreddit – A niche forum or community with its own rules and guidelines. Each subreddit has moderators who filter out content and comments that do not meet their guidelines. Almost all subreddits allow you to post content and comments without registering.
- for, against – This is Reddit’s voting system. Upvotes and Downvotes represent approval and disapproval, respectively. Check out this guide on how to get more Reddit upvotes.
- Karma – You earn karma when other users upvote or downvote your comments or content. There are two types of karma: post karma and comment karma. Post karma is earned by upvoting links you post on Reddit, and comment karma is earned when your comment is upvoted.
- Question Box AMA stands for Ask Me Anything, and is an interview session on Reddit where the original poster (commonly referred to as the “OP”) answers questions posed by the community on a particular topic.
You can find a full list of Reddit terms here.
Reddit Marketing 101: Quick Tips
Here are some quick tips to remember when posting on Reddit:
- Become a valued member of the subreddits that interest you – Join popular subreddits in your field and participate in discussions that interest you. Earn karma by posting insightful and helpful comments regularly.
- Don't brag about yourself – Reddit users can smell self-promotion from afar. Marketing subreddits are especially wary of such shenanigans. To promote your content, you need to earn enough respect (karma, in Reddit) before users start taking it seriously. When posting links, Follow the 80:20 rule – Post 80% of the time as links to third party content and the remaining 20% from your own blog or website.
- Follow the rules and guidelines – As mentioned above, each subreddit has its own rules and guidelines. These rules can be found in the sidebar of each subreddit. Please be sure to check the rules before posting anything in a new subreddit.
- Don't be distracted – The social media world is full of distractions. Reddit is no exception. Before you know it, you’ll find yourself wasting your precious time on subreddits like /r/photoshopbattles or /r/videos. We recommend setting your e.ggtimer limit to 15-20 minutes and never exceeding the time limit. Make sure the time you spend on Reddit is beneficial to you.
Now that you know some of the key points about Reddit, it’s time to learn about the best marketing subreddits you can join.
So here is a list of 25+ subreddits that we encourage all inbound marketers and professional bloggers to join.
NOTE: Some of these subreddits allow you to submit both links and text posts, while some only allow you to submit text posts. These details are listed next to each subreddit. We've also included the top posts in each category to help you get started.
Top 25 Marketing Subreddits
1. Best SEO Subreddits
- SEO (r/SEO) – 295,000+ members, can post (text posts and links)
- Big SEO (r/bigseo) – 108,000+ members, posts allowed (text posts only)
- Link Building (r/linkbuilding) – 8,000+ members, posts allowed (text posts and links)
- Tech SEO (r/TechSEO) – 27,000+ members, can post (text posts and links)
- Shopify SEO (r/ShopifySEO) – 10,000+ members, posts allowed (text posts and links)
- SEO Infographics (r/SEO_Infographics) – 15,000+ members, posts (text posts and links)
- SEO Growth (r/seogrowth) – 18,000+ members, posts allowed (text posts and links)
- Viper SEO (r/viper_seo) – 1,700+ members, posts allowed (text posts and links)
Top Posts from the SEO Subreddit
2. Best Blog Subreddits
- Blogging (r/Blogging) – 143,000+ members, posts allowed (text posts only)
- Bloggers (r/Bloggers) – 12,000+ members, posts allowed (text posts and links)
- WordPress (r/WordPress) – 215,000+ members, posts allowed (text posts and links)
Popular posts from the blog subreddit
- Social Media (r/socialmedia) – 1 million+ members, posts allowed (text posts only)
- Social Media Marketing (r/SocialMediaMarketing) – 105,000+ members, posts allowed (text posts and links)
- Instagram Marketing (r/InstagramMarketing) – 105,000+ members, posts allowed (text posts and links)
- Facebook Ads (r/FacebookAds) – 84,000+ members, posts allowed (text posts only)
- Social Media Research (r/socialmediaresearch) – 5,800+ members, posts allowed (text posts and links)
Popular posts from the Social Media Marketing subreddit
4. Best Subreddits for Entrepreneurs, Startups, and Small Businesses
- Entrepreneur (r/Entrepreneur) – 3.6 million+ members, posts allowed (text posts only)
- Digital Nomads (r/digitalnomad) – 2.2 million+ members, posts allowed (text posts and links)
- r/smallbusiness – 1.5M+ members, posts allowed (text posts only)
- Startups (r/startups) – 1.6M+ members, posts allowed (text posts only)
- Growth Hacking (r/GrowthHacking) – 40,000+ members, posts allowed (text posts and links)
Popular Posts on Entrepreneur Subreddit
Related: 85+ Best Books for Entrepreneurs and Business Owners
5. Other Marketing Subreddits
- Marketing (r/marketing) – 1.1M+ members, posts allowed (text posts only)
- Digital Marketing (r/digital_marketing) – 200,000+ members, posts allowed (text posts and links)
- Analytics (r/analytics) – 168,000+ members, can post (text posts and links)
- Affiliate Marketing (r/Affiliatemarketing) – 180,000+ members, posts allowed (text posts only)
- Content Marketing (r/content_marketing) – 119,000+ members, posts allowed (text posts only)
- PPC (r/PPC) – 170,000+ members, posts allowed (text posts only)
- r/advertising – 180,000+ members, posts allowed (text posts and links)
- Email Marketing (r/Emailmarketing) – 58,000+ members, posts allowed (text posts and links)
- Ask Marketing (r/AskMarketing) – 62,000+ members, posts allowed (text posts only)
- Web Marketing (r/webmarketing) – 35,000+ members, posts allowed (text posts only)
Popular posts from the Marketing subreddit
Notes: The total number of members/Reddit users for each of these marketing subreddits was last updated in June 2024.
Conclusion
So there you have it, 25+ marketing subreddits we recommend for every marketer. Is your favorite subreddit not mentioned here? Let us know in the comments section.
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Editor's note: This article was originally published on February 26, 2017, and has since been regularly updated to ensure it remains current, accurate, and comprehensive.
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