There are 4.48 billion email users worldwide
Email continues to be a powerful tool for businesses around the world. With 4.48 billion users worldwide, its influence is immense. Analysts predict this number will continue to grow, reaching 4.59 billion in 2025 and 4.73 billion in 2026, proving that email remains vital and has great potential as a marketing channel.
81% of businesses use email as part of their marketing strategy
Email marketing is not just a tool, it's a core strategy for the majority of businesses. High adoption rates by businesses demonstrate its effectiveness in nurturing customer relationships and driving conversions. Businesses rely on email to deliver targeted messages, track customer engagement, and accurately measure campaign success.
64% of small businesses use email marketing
For small businesses, email marketing is a quick and effective way to reach customers. Email allows small businesses to engage with customers, promote products, and build brand loyalty without a big budget. The ability to personalize messages and automate campaigns helps small businesses compete with larger companies.
One-third of marketers use email marketing
Email marketing remains the preferred choice for many marketers. The fact that nearly 90% plan to maintain or increase spending on email campaigns points to email's proven return on investment (ROI) and effectiveness at driving sales. Marketers appreciate email's ability to reach their target audience directly and its versatility to be used across a variety of campaign types, from newsletters to promotional offers.
Half of marketers say email marketing is their most influential channel
For half of surveyed marketers, email is the most powerful channel in their marketing mix. This trend points to email's ability to increase engagement and conversion rates. The direct nature of email allows marketers to connect with customers on a personal level, fostering stronger relationships and encouraging repeat business.
The average open rate for email marketing campaigns is 36.5%.
Email remains an effective channel for reaching audiences. In particular, faith-based organizations and child care services saw open rates above 44%, proving these sectors benefit from highly engaged audiences. Nonprofits and the education sector also saw high open rates, demonstrating the effectiveness of targeted, meaningful content. These insights highlight the importance of crafting emails that closely align with the interests and needs of your specific audiences to increase engagement and strengthen connections.
The average click-through rate for email marketing campaigns is 1.4%.
While the overall click-through rate for email campaigns is 1.4%, certain industries achieve much higher rates, demonstrating effective engagement strategies. Technology and transportation services top the list at 2.6%, demonstrating the impact of targeted content and timely messaging. Faith-based organizations and family and social services also had high engagement, reflecting the effectiveness of customized communications. Both membership- and service-based nonprofits maintained robust click-through rates, indicating their success in connecting with supporters through email. This data highlights the importance of industry-specific strategies to maximize engagement and drive action from email recipients.
The average bounce rate for email marketing campaigns is 10.4%.
Bounce rates provide valuable insight into how engaging your email content is and whether it meets reader expectations. Repair and maintenance services achieved the lowest bounce rate at 4.9%, indicating high interest and relevance in their emails. Retail, including both brick-and-mortar and online stores, also had low bounce rates, suggesting an effective engagement strategy. Independent artists and performers, and food and beverage services do a good job of capturing readers' attention.
Religious organizations and educational institutions maintain strong engagement, reflecting the value and interest of their content. Consulting and financial services have slightly higher bounce rates but still perform well, indicating successful communication strategies in these sectors.
Personalized emails increase open rates by 26%
Personalized emails are highly effective at capturing recipients' attention. By tailoring content to individual preferences and behavior, marketers can increase open rates by 26%. This approach makes emails more relevant and engaging, resulting in better results.
83% of customers are happy to share their data to get a personalized experience
Customers are increasingly willing to share data in exchange for personalized experiences. With 83% expressing a positive attitude toward data sharing, businesses have a valuable opportunity to leverage customer insights to create more targeted, meaningful interactions and enhance email campaigns.
More than half of companies send emails 2-4 times a month
The frequency of email campaigns varies from business to business. Most businesses strike a balance by sending emails two to four times a month to ensure regular engagement without overwhelming their audience. A few businesses choose to send monthly or more frequently, tailoring their strategy based on their specific goals and audience preferences.
The most popular time to send an email marketing campaign is Tuesday at 12pm.
Timing plays a key role in the success of email marketing. Tuesday at noon is the most effective time to send campaigns because recipients are most receptive and attentive during this time. Marketers can optimize open and click-through rates by scheduling emails around these peak times.
Email open rates remained fairly steady throughout the week, with Saturday slightly taking the top spot at 37.6%.
Email engagement remains stable throughout the week, with only minor fluctuations in open rates. Saturday takes a slight lead at 37.6%, making it a potential best day for email campaigns aimed at higher visibility. Other days of the week, such as Monday and Friday, also maintain high open rates, indicating consistent recipient interest regardless of the day of the week. This consistency gives marketers flexibility in planning their email schedules, knowing that their messages are more likely to reach engaged audiences throughout the week.
