The company will develop a 360-degree approach to its strategy that will be centered around driving growth across organic and paid marketing.
Global digital marketing agency AdLift has added Mederma to its client list. Mederma is part of industrialist Umesh Modi's healthcare company Win-Medicare. The agency has been tasked with heading up the integrated digital mandate for its brand, Mederma.
Under this strategic partnership, AdLift will assist the brand with top digital services including SEO, SEM, content marketing, and social media. The agency's approach will drive organic growth through on-page and off-page content strategies, increase the brand's online visibility with keyword marketing techniques, and further maximize growth by integrating search engine marketing (SEM). This will be combined with strategic social media campaigns to drive traffic and organic leads to the company's social media platforms.
Prashant Puri, Co-founder and CEO, AdLift, expressed his enthusiasm about the collaboration saying, “AdLift's expertise in leading integrated campaigns for clients across industries combined with our SEO and SEM expertise makes this collaboration a perfect synergy. We are confident that their result-driven organic search strategy will meticulously blend with our paid marketing campaigns. The social media campaigns will help us promote our brand on a regular basis and increase our following on social media platforms, ultimately leading to improved search results and product queries.”
