Partnership Discovery is part of Rakuten Advertising's ongoing efforts to lead innovation in affiliate marketing and leverage the power of AI to create stronger partnerships with publishers.
Las Vegas, January 16, 2024 Rakuten Advertising, the world's leading affiliate marketing network, announced plans to launch Partnership Discovery, its latest artificial intelligence investment, as part of the company's Affiliate Intelligence Platform and vision at Affiliate Summit West 2024 in Singapore. Las VegasPartnership Discovery leverages AI to help advertisers identify the most effective publisher partners for their product-specific affiliate campaigns, helping them to increase audience engagement and drive revenue. Publishers also benefit by showing advertisers the strengths of their audiences that deliver the strongest results.
Partnership Discovery allows you to:
- Assign accurate category tags to advertiser products Choose from one of over 6,000 Google product classification categories.
- Filtering hundreds of millions of annual sales Delivered through the Rakuten Advertising Network Identify top performing publishers About that product category.
- Offer advertisers alternative search terms and categories Find the best publisher partners to reach your audience at both the category and product level.
“The launch of Partnership Discovery brings Rakuten Advertising's vision of affiliate intelligence to life,” said Nick Stamos“Combining advanced AI with deep insights into the affiliate industry will help foster stronger strategic collaboration between advertisers and publishers. AI will not only help advertisers find new, high-performing publisher partners, but also help them re-engage with existing partners in new and innovative ways. We will continue to innovate as part of our Affiliate Intelligence Initiative to deliver advertiser and publisher solutions that are performance-driven and rooted in meaningful, innovative partnerships,” said Kenji Kasamoto, CEO of Rakuten Advertising.
To further fine-tune Partnership Discovery search results and help advertisers find the best publisher partners, users can filter search results by the following criteria:
- Category sales ratio: Understand the percentage of sales driven by recommended publishers for products in a given category.
- Classification: Filter Rakuten Ads Publisher Network “Top Performers” results by publisher classification (Silver, Gold, Platinum, etc.).
- Business type: From coupon and cashback issuers to content and price comparison sites, filter for the type of publisher that best suits your advertiser's individual needs.
- partnership: You can filter by publisher status to identify new publisher partners or re-engage with existing partners to maximise your reach, reach new audiences or re-engage with loyal shoppers.
Partnership Discovery is expected to be broadly available in early 2024. Advertisers interested in exclusive access before it launches can click here
To learn more, stop by the Rakuten Advertising Boardroom (Society 1 Boardroom) at Affiliate Summit West or visit www.RakutenAdvertising.com. ASW Conference attendees can also hear from Rakuten Advertising leaders and industry experts by joining the following panels: The Pros and Cons of Personalization, Stepping into the Future: Uncovering the Power of Partnerships, Technology and Expertise. Follow the latest news from Rakuten Advertising on LinkedIn, Instagram, and Rakuten. X.
About Rakuten Advertising
Rakuten Advertising provides performance-driven, brand-driven and user-centric advertising solutions to help the world's top brands connect with unique, engaged audiences from first impression to final sale. Backed by industry-leading technology, global media properties and the largest network of high-quality partners, Rakuten Advertising uses data and experience to develop strategies and advertising experiences that drive engagement, sales, loyalty and more.
An industry leader since its inception, Rakuten Advertising is owned and operated by Rakuten Group Inc. (4755: Tokyo) is one of the world's leading Internet service companies. Its headquarters is in San Mateo, CaliforniaEMEA, APAC, LATAM, and North AmericaFor more information, please visit RakutenAdvertising.com.
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Source: Rakuten Advertising
