Top Digital Marketing Tools for E-Commerce Stores (2024)

Digital marketing tools help you create campaigns to promote your brand, services, and products online. Whatever your marketing goals, effective tools can improve efficiency and provide insight into your campaigns. Learn more about powerful digital marketing tools that can enhance your marketing efforts.

What are Digital Marketing Tools?

Digital marketing tools are software that help you plan, execute, and analyze your marketing activities across digital channels. They can enhance your marketing strategy by improving targeting and reach. They can also provide valuable insights about your audience and campaigns to help guide your decisions and automate tedious tasks.

The best digital marketing tool for you will depend on your marketing goals, budget, and expertise. Many tools require a subscription, but often have a basic free version that you can test out. Some digital marketing tools are free, but they may have limited functionality.

Benefits of digital marketing tools

Here are some ways digital marketing tools can help you build better marketing campaigns.

Automated Tasks

Save time by automating your digital marketing campaigns. For example, Shopify's automation tools allow you to automate customer communication from your Shopify store.

Audience Insights

Digital marketing tools can provide insights about your audience and help you create campaigns that resonate. For example, if you know that most of your followers are between 18 and 25 years old and live on the West Coast, you can use specific terms and references that they understand and can relate to.

Quantifiable Results

Digital marketing tools give you data. You can track many types of metrics, such as conversion rates, ad performance, and cost per acquisition. These data points tell you which parts of your campaigns are working and which parts aren't, helping you pivot and adapt to changes or plan for future projects.

For example, if your audience is more likely to open a newsletter that includes a question in the subject line, you can adapt that for the rest of your campaign.

Top Digital Marketing Tools

There are many tools available to improve your digital marketing strategy.

Analysis Report

Analytics tools allow you to track and visualize data from your digital marketing campaigns. For example, if you're launching a new suit line or ad for your clothing brand, Google Analytics can help you uncover traffic sources, user engagement duration, visitor demographics, and more. These numbers can help you better understand your audience, the ads they like, and the suits they prefer.

Content Management

A content management system (CMS) allows you to create, manage, and distribute high-quality content. Content management tools allow you to draft, edit, and publish content in one place where it can be accessed by others on your team.

design

Marketing teams can use design tools to create visual content: digital template editors Canva and Adobe Photoshop make it easy to create assets like infographics and illustrations for social media.

Canva prioritizes ease of use, with a drag-and-drop interface for non-designers, businesses can use Canva's Brand Kit integration to ensure visual consistency across campaigns, and collaboration tools allow teams to work together on projects.

Adobe Photoshop, on the other hand, goes beyond basic editing capabilities for digital marketers. Marketing teams can use the photo editor to color correct, remove blemishes, change backgrounds, and fully customize a variety of assets, including infographics and website banners.

Email Marketing

Email marketing tools help you create, send, and track your email marketing campaigns. Tools like Shopify Email and Klaviyo help you design professional emails with customizable template builders and manage your subscriber list.

For example, Shopify Email works directly within Shopify, making sending emails quick and easy. Choose from dozens of templates, automatically pull in products, discounts, and images, and use built-in segmentation tools to segment your marketing emails.

Landing Page Builder

When a user clicks on a link in an email, social media post, or other digital platform, they are taken to a landing page. To capture leads, your landing page needs to be engaging and easy to navigate.

Tools like Leadpages have a drag-and-drop editor that's easy to use, even for people with no coding experience, and A/B testing features and optimized templates help marketing teams create high-converting landing pages to capture leads.

Unbounce helps marketers create high-converting landing pages that match their target keywords. Unbounce further optimizes conversions using A/B testing to identify the most effective landing page variations.

Pay-per-click advertising

With pay-per-click marketing, you only pay when your audience clicks on your ad. Platforms like Google Ads allow you to create and optimize ads that appear on Google searches and partner websites. You can also use social media platforms like Facebook and X to target specific audiences.

project management

Project management tools help you plan, manage, and execute projects efficiently and collaboratively. Digital marketers can use tools like Asana and Trello to plan content calendars, track progress, assign tasks, and brainstorm ideas.

Asana acts as a digital command center for busy digital marketing teams, streamlining project management by enabling marketers to create tasks, assign due dates, and collaborate on campaigns. Features like Kanban boards and progress tracking help teams stay on the same page and easily identify bottlenecks.

Trello also offers a visual pinboard with drag-and-drop functionality, allowing marketers to create workflows, track campaign progress at a glance, and move tasks between stages like To Do, In Progress, Completed, etc. Team members can collaborate by adding comments, uploading files directly onto cards, and assigning tasks to each other.

Search Engine Optimization

Search engine optimization, or SEO, tools help you appear on search engine result pages (SERPs) and gain organic traffic. Google Search Console helps you understand how your website is performing on Google. Ahrefs is a great digital marketing tool for keyword research. It helps you identify high search volume, low competition search terms that are suitable for your business.

Ahrefs also helps you discover broken links on your website and gives you insights into your competitors, including what keywords are effective for them and how much traffic they generate as a result.

Another keyword research platform, Semrush, provides digital marketers with a diverse SEO toolkit, allowing them to identify high-volume keywords, analyze competitor strategies, and track website rankings over time. Semrush audits your on-page SEO to ensure your content is search engine-friendly and provides tools to track backlinks.

Social Media Marketing

To make your social media management (SMM) more efficient, you can use tools like Buffer or Later to schedule your social media posts and analyze their performance. While platforms like Facebook and X allow you to schedule posts in advance, SMM tools allow you to create consistent content across your various accounts.

Digital marketers can also use Buffer to curate high-performing content, customize posts for each platform, and schedule them for optimal engagement times. Buffer offers analytics to track clicks, shares, and follower growth, providing insights to optimize social media strategies and maximize the reach of your campaigns.

Later's user-friendly interface also allows users to schedule posts across platforms, including Instagram, Pinterest, and TikTok. Later allows users to curate visuals with built-in editing tools, preview posts before publishing, and tailor captions for each platform. Later also offers analytics to track engagement metrics and identify best-performing content, so marketers can refine their strategy and schedule the content that will best resonate with their audience.