HTech Hires AdGlobal360 (AGL) to Strengthen Digital Marketing Efforts, ET BrandEquity

AdGlobal360 (AGL), an Indian MarTech company and member of Hakuhodo International, has won the digital mandate for HTech.

The brand's innovative and customer-first approach in the Indian market requires a comprehensive strategy to differentiate in this competitive environment. AGL will oversee paid media advertising campaigns across digital platforms, including media buying, brand sponsorship, display and social media advertising for all Honor's product launches, expanding HTech's business impact in India, the company said in a press release.

The company further added that it was seeking a transformative digital partner and selected AGL after a rigorous evaluation based on the company's proven track record of driving business growth through advanced analytics, innovative marketing and data-driven full-funnel strategies.

With a refreshed image, HTech has ambitious plans in India to launch new Honor products with innovative offers across its entire product line, including smartphones, hearables and wearables. These offers will require compelling push and awareness that will resonate with customers. As the brand gears up for upcoming product launches and manufacturing initiatives in India, it aims to expand its footprint through a strong presence on digital platforms, the company said.

“We believe AGL's philosophy and offerings are perfectly aligned with our business objectives. This partnership is expected to significantly expand the digital footprint of HTech's Honor portfolio. We aim to leverage AGL's expertise in MarTech-powered digital capabilities to grow our customer base and market presence,” said Sharda Mandal, Chief Marketing Officer, HTech.

Rakesh Yadav, Founder and CEO, AdGlobal360, said, “We are excited to partner with HTech and look forward to shaping the company's digital trajectory. HTech's innovative approach is aligned with our commitment to drive tangible business outcomes. We believe that a strong partnership driven by data-driven innovation will serve as a springboard to HTech's ambitious growth goals.”