MarTech company and Hakuhodo International member AdGlobal360 (AGL) has won the digital mandate for HTech. The brand’s approach to the Indian market requires a strategy to differentiate in this competitive environment.
AGL will oversee paid media advertising campaigns across digital platforms, including media buying, brand sponsorship, display and social media advertising for all HONOR product launches, expanding HTech's business impact in India.
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Seeking a transformational digital partner, HTech selected AGL for its proven track record of driving business growth through advanced analytics, marketing and data-driven full-funnel strategies.
With a fresh image and ambitious plans in India, HTech plans to launch new HONOR products across its entire product line including smartphones, wearables and wearables. These products require compelling push and awareness that will resonate with customers. As the brand gears up for upcoming product launches and manufacturing initiatives in India, it aims to expand its footprint through a strong presence on digital platforms.
Sharda Mandal, Chief Marketing Officer, HTech“We believe AGL's philosophy and offerings are perfectly aligned with our business objectives. This partnership is expected to significantly expand HTech's digital footprint across the Honor portfolio. We aim to leverage AGL's expertise in MarTech-enabled digital capabilities to grow our customer base and market presence.”
Rakesh Yadav, Founder and CEO, AdGlobal360“We are excited to partner with HTech and look forward to shaping the company's digitalization trajectory. HTech's innovative approach aligns with our commitment to driving tangible business outcomes. We believe we have a strong partnership driven by data-driven innovation that will serve as a springboard to HTech's ambitious growth goals.”
Founded in 2009, AdGlobal360 provides technology-enabled marketing and digital transformation solutions to help brands grow their business. AGL drives digital transformation for its client-partners by integrating creative solutions with a strong technology foundation. Headquartered in Gurugram, AdGlobal360 has eight offices across the globe with a diverse team of over 1,000 professionals.
AGL joined the Hakuhodo International family in 2020.
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