AGL will oversee paid media advertising campaigns across digital platforms, including media buying, brand sponsorships, display advertising and social media advertising.
AdGlobal360 (AGL), a MarTech company and member of Hakuhodo International, has been awarded the digital mandate for HTech. The brand's innovative, customer-first approach to the Indian market requires a comprehensive strategy to differentiate in this competitive environment. AGL will oversee paid media advertising campaigns across digital platforms, including media buying, brand sponsorship, display and social media advertising for all HONOR's product launches, expanding HTech's business impact in India.
Seeking a transformational digital partner, HTech selected AGL after a rigorous evaluation based on its proven track record of driving business growth through advanced analytics, innovative marketing and data-driven full-funnel strategies.
With a fresh image and ambitious plans in India, HTech plans to launch innovative new products, HONOR, across its entire product line including smartphones, hearables and wearables. These products require a strong push and awareness to resonate with customers. As the brand gears up for upcoming product launches and manufacturing initiatives in India, it aims to expand its footprint through a strong presence on digital platforms.
