June 27, 2024
Digital marketing is a crucial aspect of business promotion, allowing for dynamic messaging, tracking the effectiveness of the tools you use, and collecting important data about your customers’ interests, preferences, and interactions with your marketing efforts.
But posting on social media a few times each month is not enough. An effective strategy will incorporate a well-thought-out email plan using a service provider like MailChimp or Constant Contact, display ads and banner marketing, video initiatives, written content, third-party marketing, and social media.
On top of that, you need to know how to use digital tools to help your message get through all the rules and regulations imposed on firearms businesses in the online marketplace.
Does it sound difficult? Perhaps it is. But at NSSF's Range-Retailer Business Expo, you'll have the opportunity to get a blueprint for success and evaluate how you can incorporate digital marketing strategies into your business plan.TM.
A blueprint for success
NSSF Range Retailer Business ExpoTM is scheduled to take place July 10-11, 2024 in West Palm Beach, Florida. It is designed to equip retailers and shooting range operators with the equipment, strategies and inspiration they need to succeed. It's the perfect event to review your sales strategy, replenish your inventory and meet with leading manufacturers for important conversations in a smaller setting. Plus, our educational programs will tackle operational challenges head on.
Will Altherr, Digital Marketing Specialist and Senior Marketing Manager Guns.com, Leading one of these educational programs, “Time to restructure your digital marketing strategy” July 10, 2024 at 1:45 p.m.
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“This session is aimed at anyone who is unsure of which direction to take with their digital marketing strategy, wondering where to start with a particular aspect of digital marketing, needs help setting priorities and focus, or simply needs someone they can rely on to help them ramp up their marketing efforts,” said Althere.
Alther's foray into digital marketing began in 2005, straight out of college. After 13 years working in the e-commerce industry, he was a recognized player in the digital marketing field. In 2018, Guns.com found Alther on LinkedIn and reached out to explore how the company could leverage Alther's skills to build a digital marketing program to grow the business and elevate its position in the industry, better connect with customers in a way that aligned with their and the company's needs, and track the effectiveness of the strategies they were implementing.
Altherr has braved the unique obstacles firearms retailers face when using digital marketing to get their message out to the public, and made sure their efforts paid off. Since joining Guns.com, Altherr has helped the platform become recognized as a leading firearms network player and true partner for Federal Firearms License (FFL) retailers. From giving you a way to sell beyond the walls of your store on the Guns.com platform to helping you leverage digital marketing, Altherr and Guns.com are committed to your business.
View past webinars
You've probably already seen it. First part of Althere's session To NSSF's SHOT University OnlineTMIn this second installment, we'll provide a deeper understanding of the importance of digital marketing, show you how it fits into your current marketing plan, and give you a practical blueprint for success.
Topics to be covered in the “Time to Reimagine Your Digital Marketing Strategy” session on July 10, 2024 at 1:45 p.m.
- A robust website that not only sells your products and serves your customers, but also helps you achieve your digital marketing goals and track your progress – it's an essential part of any marketing program blueprint.
- staff bandwidth, staff evaluation, and how to incorporate digital marketing into the company’s sales and marketing repertoire.
- Building and marketing your email list with segmented emails to get more views, clicks, and website or store traffic. Learn how to build an email list and use mass, segmented, and automated emails to reach current and potential customers.
- Search engine optimization (SEO) helps make your website or business easily findable on Google. Altherr walks you through setting up your business profile on Google and the long game that is SEO. He also offers tips for improving your ranking in search engine listings.
- We do display media marketing using a platform that puts your company’s ads and banners in front of millions of customers who specialize in shooting sports, on a website that will never be taken down.
- Leverage cross-marketing tactics that benefit all partners and conduct third-party marketing through partnerships with other companies and local micro-influencers.
- Conduct AB testing of your messaging and ads to determine what works and what doesn't. Even something as simple as the background color of a banner ad can make a big difference in how you interact with potential customers. Testing is a critical part of the process.
- Social media content and marketing, and how to avoid the dreaded situation of having your account shut down due to your business being related to the firearms industry. Also, we'll provide a solution to being shut down by Meta (Facebook and Instagram).
- Web analytics and how to benchmark your metrics to grow.
Whether you're new to digital marketing or just looking to take your digital marketing to the next level, you'll leave this session with a roadmap of digital marketing strategies to follow. Best of all, you'll be connected with Altherr for any additional support you need even after the session ends. Guns.com and Altherr will also have a booth at the expo, so be sure to stop by! Register for NSSF Range Retailer Business Expo Make a plan to revamp the way your business operates.
About the Author
Laurie Lee Doby is an award-winning author, photographer, media consultant and owner of LLD INK. LLDInk.comFollow @lldovey on Facebook and LinkedIn.
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