LS Digital Launches DigiVerse 2.0, a Digital Marketing Operations Management Platform – Brand Wagon News

LS Digital, a digital business transformation company, has announced the launch of DigiVerse 2.0, an operations management platform designed to address critical gaps and potential needs in digital business transformation and prepare brands for an AI-driven future. As is understood, DigiVerse 2.0 will enable brands to access high-quality structured data, essential for AI applications and future readiness, by capturing data in a structured format and maintaining historical data.

“DigiVerse 2.0 enables brands to transform their digital marketing by providing greater control, visibility and collaboration. “In a rapidly changing environment, you need to operate more efficiently and stay competitive. DigiVerse is designed to supercharge productivity, improve decision-making capabilities and prepare your organization for an AI-driven future,” said Vinay Tamboli, CEO, Data and Insights, LS Digital.

DigiVerse will reportedly accelerate the reporting process and provide timely and accurate data for decision-making. It is said to minimize manual processes and provide decision makers with a comprehensive view of campaign progress, budget status and overall workflow. It is understood that DigiVerse will also support end-to-end digital business operations, including media plans, change tracking, approvals, repository management and agency payment monitoring, enabling the creation of marketing reports. Data lakes facilitate the use of AI and ML applications for deeper insights and optimization.

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